This Fast Food Chain Will Begin Accepting Mobile Payment Options
Katherine Pendrill — June 3, 2016 — Business
References: pointofsale & eater
Following in the footsteps of chain's such as Starbucks, Chick-fil-A and Chili's, KFC has announced that it will begin accepting mobile payment options as of this summer. With an increasing number of consumers swapping their wallets for their smartphones, the new system will allow the fast food chain to cater to tech-savvy customers.
According to the latest press release from the chain, KFC will now begin accepting mobile payments at select US locations. The payment options available to consumers include Apple Pay, Android Pay and Samsung Pay. Not only will consumers be able to use their smartphone at the cash register, but they will also be able to purchase food at the drive-thru window with just a few taps of their screen.
With KFC's massive revitalization plan already underway in stores, the new payment options help the chain appeal to a younger and more tech-oriented customer base.
According to the latest press release from the chain, KFC will now begin accepting mobile payments at select US locations. The payment options available to consumers include Apple Pay, Android Pay and Samsung Pay. Not only will consumers be able to use their smartphone at the cash register, but they will also be able to purchase food at the drive-thru window with just a few taps of their screen.
With KFC's massive revitalization plan already underway in stores, the new payment options help the chain appeal to a younger and more tech-oriented customer base.
Trend Themes
1. Mobile Payment in Fast Food - Introducing mobile payment options in fast food chains opens up opportunities to attract tech-savvy customers and streamline the ordering process.
2. Revitalizing Fast Food Chains - Incorporating innovative payment systems like mobile payment can contribute to the overall revitalization of fast food chains and create a more modern dining experience.
3. Tech-savvy Fast Food Customers - Catering to tech-savvy customers by accepting mobile payments can generate brand loyalty and increase customer satisfaction in the fast food industry.
Industry Implications
1. Fast Food - Incorporating mobile payment options can enhance the fast food industry's customer service and improve the convenience of the dining experience.
2. Mobile Payment - The adoption of mobile payment options in the fast food industry introduces a new disruptive innovation that can reshape the way payments are made at various establishments.
3. Retail Technology - Fast food chains adopting mobile payment options aligns with the ongoing trend of integrating technology into various industries, specifically retail and dining.
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