This New Starbucks Location in Las Vegas Features Communal Seating
Michael Hemsworth — February 23, 2016 — Art & Design
References: starbucks & contemporist
Although the new Starbucks location on the Las Vegas Strip looks more like a mess hall than a cafe, the location is making waves for being an innovative approach to retail design.
Starting with the center theatrical stadium-style seating, the Starbucks is able to fit about 30 to 40 people in a much smaller capacity space than otherwise thought. Perimeter bench-style seating helps to complement this approach with a focus on intermixing patrons with one another.
The new Starbucks also features a large movie theater screen that can be seen from all points in the location and plays a Starbucks-focused movie.
Eric Mele, the designer of the store, explains, "This is a unique seating experience tailored to the idea of theater. Customers can enjoy the tiered spaces on either side of the grandstand seating, which organizes the space architecturally while providing great views to the theater of our coffee bar or to that of the bazaar beyond."
Starting with the center theatrical stadium-style seating, the Starbucks is able to fit about 30 to 40 people in a much smaller capacity space than otherwise thought. Perimeter bench-style seating helps to complement this approach with a focus on intermixing patrons with one another.
The new Starbucks also features a large movie theater screen that can be seen from all points in the location and plays a Starbucks-focused movie.
Eric Mele, the designer of the store, explains, "This is a unique seating experience tailored to the idea of theater. Customers can enjoy the tiered spaces on either side of the grandstand seating, which organizes the space architecturally while providing great views to the theater of our coffee bar or to that of the bazaar beyond."
Trend Themes
1. Stadium-style Seating - The innovative use of stadium-style seating in cafes allows for efficient use of space and fosters a sense of community among patrons.
2. Perimeter Bench-style Seating - Implementing perimeter bench-style seating in cafes encourages interaction between customers, promoting a social and communal experience.
3. Innovative Retail Design - The Starbucks location in Las Vegas showcases how innovative retail design can transform traditional cafe spaces into unique and engaging environments.
Industry Implications
1. Hospitality Industry - The hospitality industry can explore the use of stadium-style seating and bench-style seating to create distinctive and customer-focused experiences in cafes and restaurants.
2. Retail Industry - The retail industry can learn from the innovative retail design of the Starbucks location to create immersive and captivating environments that enhance customer engagement.
3. Entertainment Industry - The entertainment industry can leverage the concept of stadium-style seating and large screens to create interactive and visually appealing spaces for customer enjoyment.
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