This See's Candies Retail Location Features Ample Tech Influences
Michael Hemsworth — February 25, 2016 — Business
References: sees & retailcustomerexperience
Retail locations -- especially in airports -- can be tough to tailor because of how little time a shopper spends in the store, so this See's Candies shop is designed to make the most of every second.
Featuring a fully interactive exhibit, consumers are greeted when they activate the system by stepping on it and can explore the products and history of the store in a few moments. Whether looking for something for themselves or a loved one, the interactive experience helps them find the perfect item that they can then attach a story and experience to.
The retail location is located in the San Francisco Airport Terminal 3. Kenneth Howe of Pacific Gateway Concessions explains the reasoning behind the meaningful retail experience: "In this digital age shoppers want information in real-time to make better educated decisions. We are using cutting-edge technology to provide shoppers that education with the touch of a product."
Featuring a fully interactive exhibit, consumers are greeted when they activate the system by stepping on it and can explore the products and history of the store in a few moments. Whether looking for something for themselves or a loved one, the interactive experience helps them find the perfect item that they can then attach a story and experience to.
The retail location is located in the San Francisco Airport Terminal 3. Kenneth Howe of Pacific Gateway Concessions explains the reasoning behind the meaningful retail experience: "In this digital age shoppers want information in real-time to make better educated decisions. We are using cutting-edge technology to provide shoppers that education with the touch of a product."
Trend Themes
1. Interactive Retail Displays - Businesses can leverage interactive technology to enhance the shopping experience and provide real-time product information.
2. Storytelling Through Products - Allowing customers to attach stories and experiences to products creates a more personal connection and increases their likelihood of purchasing.
3. Airport Retail Innovations - Airports offer a unique opportunity for retailers to showcase their products in a time-sensitive environment and leverage technology for better engagement.
Industry Implications
1. Confectionery - Brands in the confectionery industry can leverage interactive displays and storytelling to create more memorable experiences for customers.
2. Retail - Innovative retail experiences that incorporate interactive technology and storytelling can help retailers stand out in crowded marketplaces.
3. Airports and Travel - Interactive retail displays and storytelling can enhance the travel experience and provide a unique opportunity for brands to reach a diverse audience.
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