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Virtual Booking

Consumers explore immersive booking tools that provide transparency

Implications - As consumers push for transparency in all aspects of consumption, many are embracing interactive travel booking tools that take advantage of virtual reality and 360-degree video technology. Related to the transparent nature of sharing economy accommodation options, this progression demonstrates the need for brands to better illuminate the experience of such luxury offerings as a means of remaining competitive.
Workshop Question - How could your brand incorporate technology to offer transparency to consumers?
Trend Themes
1. Virtual Reality Booking Tools - Consumers embrace interactive travel booking tools that take advantage of virtual reality and 360-degree video technology, enhancing transparency in luxury bookings.
2. Immersive Experiences in Luxury Hotel Booking - New services and technologies allow customers to book exclusive rooms/suites easily and effectively while also providing immersive experiences that can help build excitement and enthusiasm for destinations.
3. Interactive Features in Travel Booking - Digital tools that provide interactive and immersive experiences in the travel booking process are gaining in popularity, influenced by the transparent nature of sharing economy alternatives such as Airbnb.
Industry Implications
1. Travel and Tourism - Travel and tourism companies have the opportunity to build excitement and enthusiasm for destinations through the creation of immersive experiences using VR and AR technologies.
2. Luxury Hospitality Services - Luxury hotels and other hospitality providers can differentiate themselves by offering exclusive booking options and immersive experiences using VR and AR technologies.
3. Mobile App Development - There is an opportunity for mobile app developers to create novel, engaging experiences for users during the travel booking process by leveraging the capabilities of VR and AR technologies.
3.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 50 Examples:
204,412 Total Clicks
Date Range:
Jan 15 — Jun 16
Trending:
Mild

Featured Examples

Augmented Reality Travel Apps
Augmented Reality Travel Apps
The 'See Thru Thailand' App Uses VR Content to Promote Tourism
See Thru Thailand is an innovative new smartphone app, whose launch was made official by Thai government organization Software Industry Promotion Agency (SIPA), that is designed to promote domestic... MORE
play_circle_filled360-Degree Train Tours
360-Degree Train Tours
Rocky Mountaineer's Virtual Reality Train Tour Showcases the Rockies
There’s nothing that can compare to seeing the beauty of the Rocky Mountains in person, so in order to entice people there, Rocky Mountaineer created a 360-degree virtual reality train tour.... MORE
play_circle_filledLuxury Hotel VR Tours
Luxury Hotel VR Tours
The Shangri-La Hotels Now Offer Immersive VR Tours to Attract Travelers
The decadent Shangri-La Hotels are making a move to the future by offering virtual reality tour of their 94 locations world-wide. Partnering with travel experts, these tours will be witnessed... MORE
Luxury Hotel-Booking Platforms
Luxury Hotel-Booking Platforms
This Service Allows Customers to Book Exclusive Hotel Suites
‘MyRoomIn’ is a Paris-based startup that makes it easier for consumers to book exclusive hotel suites. For those who like to travel in style, it can be difficult to find a boutique hotel... MORE
First Class Tour Apps
First Class Tour Apps
Virgin Atlantic Airways Launches Augmented Reality Planeview App
Adding another layer to their impeccable service, Virgin Atlantic Airways has introduced Planeview. It is an app that uses augmented reality technology to flesh out the perks of first class for... MORE
play_circle_filledInteractive Booking Experiences
Interactive Booking Experiences
Jumeirah Inside Allows Users to Experience Hotels While Booking
Jumeirah Inside is a virtual experience that transports users to a variety of luxurious accommodations in Dubai during the booking process. Developed in collaboration with Google, Jumeirah Inside... MORE

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