Consumers explore immersive booking tools that provide transparency
Implications - As consumers push for transparency in all aspects of consumption, many are embracing interactive travel booking tools that take advantage of virtual reality and 360-degree video technology. Related to the transparent nature of sharing economy accommodation options, this progression demonstrates the need for brands to better illuminate the experience of such luxury offerings as a means of remaining competitive.
Workshop Question - How could your brand incorporate technology to offer transparency to consumers?
Trend Themes
1. Virtual Reality Booking Tools - Consumers embrace interactive travel booking tools that take advantage of virtual reality and 360-degree video technology, enhancing transparency in luxury bookings.
2. Immersive Experiences in Luxury Hotel Booking - New services and technologies allow customers to book exclusive rooms/suites easily and effectively while also providing immersive experiences that can help build excitement and enthusiasm for destinations.
3. Interactive Features in Travel Booking - Digital tools that provide interactive and immersive experiences in the travel booking process are gaining in popularity, influenced by the transparent nature of sharing economy alternatives such as Airbnb.
Industry Implications
1. Travel and Tourism - Travel and tourism companies have the opportunity to build excitement and enthusiasm for destinations through the creation of immersive experiences using VR and AR technologies.
2. Luxury Hospitality Services - Luxury hotels and other hospitality providers can differentiate themselves by offering exclusive booking options and immersive experiences using VR and AR technologies.
3. Mobile App Development - There is an opportunity for mobile app developers to create novel, engaging experiences for users during the travel booking process by leveraging the capabilities of VR and AR technologies.
6 Featured, 50 Examples:
205,274 Total Clicks
Date Range:
Jan 15 — Jun 16
Trending:
Mild
Consumer Insight Topics:
