Apple Store Employees Now Wear Bright Blue Shirts with Cleaner Lines
Laura McQuarrie — May 6, 2015 — Business
References: apple & appleinsider
Apple Store employees have been wearing new uniforms since about February of this year, but the changes to the designs are so subtle, as a shopper you'd probably not even notice. Although the change in clothing is far from radical, the new designs introduce crisper, cleaner looking crew necks and polo shirts for men and women.
The change in uniforms is part of Apple's 'Back to Blue... But All New' policy, which reveals more improvements than are initially seen at a glance. The new shirts for employees are made of a finer cotton made from 10% recycled materials, which makes both comfort and sustainability a priority. The placement of the Apple logo has also altered slightly, rearranged so that the icon is centered over an employee's heart.
The change in uniforms is part of Apple's 'Back to Blue... But All New' policy, which reveals more improvements than are initially seen at a glance. The new shirts for employees are made of a finer cotton made from 10% recycled materials, which makes both comfort and sustainability a priority. The placement of the Apple logo has also altered slightly, rearranged so that the icon is centered over an employee's heart.
Trend Themes
1. Sustainable Uniforms - Opportunity to disrupt the fashion industry by incorporating more sustainable materials in uniforms.
2. Minimal Design - Opportunity to disrupt the fashion industry with a trend towards minimal design in uniforms and clothing.
3. Branded Apparel - Opportunity to disrupt the promotional products industry with branded apparel that aligns with the eco-friendly values of companies.
Industry Implications
1. Fashion - The fashion industry could benefit from incorporating more sustainable materials in their designs, tapping into the growing consumer demand for environmentally friendly products.
2. Retail - Retailers could benefit from a trend towards minimalist design in uniforms and clothing, providing a more streamlined and modern customer experience.
3. Promotional Products - Companies looking to invest in branded apparel could benefit from working with suppliers that prioritize sustainability, tapping into the growing demand for eco-friendly promotional products.
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