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Extreme Wellness

Consumers pursue health through strenuous adventure travel

Implications - In order to satisfy an interest in alternative fitness routines that challenge the mind and body, many consumers are opting for immersive adventure excursions that are both physically and mentally demanding. Also a natural reaction to the contemporary fixation on yoga and meditation as a means of achieving balance, this progression sees consumers embrace adrenaline-inducing holidays that serve as both modes of self-discovery and evidence of their skills.
Workshop Question - How could you deliver a more extreme version of your product?
Trend Themes
1. Adventure Tourism - The trend of adventure tourism has been growing as consumers seek to pursue fitness and mental wellness through adventure travel, a trend which the mentioned examples illustrate.
2. Extreme Sports - The trend towards extreme sports is a key driver in the growth of adventure tourism, and the examples illustrate a few of these offerings that are testing the limits of participants.
3. Luxury Wilderness Retreats - As the trend towards adventure tourism has grown, there has also been an uptick in demand for luxury wilderness retreats that offer high-end amenities and services amidst nature for discerning travelers.
Industry Implications
1. Hospitality - Hotels and resorts can take advantage of the demand for adventure tourism and luxury wilderness retreats by incorporating these high-end adventure offerings into their portfolio of services.
2. Sporting Goods - The trend towards extreme sports is driving demand for high-tech, cutting-edge sporting equipment to ensure the safety of participants and enhance their experience.
3. Fitness - Adventure tourism and extreme sports are part of the broader trend towards fitness and wellness, driving innovation in fitness offerings both in terms of methodologies and equipment.
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 43 Examples:
237,549 Total Clicks
Date Range:
Oct 14 — Apr 16
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Remote Wilderness Retreats
Remote Wilderness Retreats
These Private Log Cabins are Designed for Grizzly Bear Viewing
The Nimmo Bay Wilderness Resort boasts a series of private log cabins that are designed for true outdoor adventurers. For those who really want to get away from the hustle and bustle of everyday life,... MORE
Volcano Boarding Excursions
Volcano Boarding Excursions
Nicaragua's Tierra Tour Will Appeal to Adventurous Thrill Seekers
Nicaragua is known for its volcano boarding excursions like the ones offered by tourism company Tierra Tour. Appealing to the adventurous thrill seeker, this activity is unlike anything you’ve... MORE
Sky High Sport Excursions
Sky High Sport Excursions
Heli-Skiing in Alaska is a Dare-Devil's Adventure
Speed enthusiasts and adrenaline junkies will love heli-skiing in Alaska, an extreme winter sports activity that rivals all others. Heli-skiing differs from regular skiing in a multitude of ways.... MORE
Scenic Mountain Biking Tours
Scenic Mountain Biking Tours
Western Spirit Cycling Adventures Organizes Grand Canyon Excursions
Western Spirit Cycling Adventures is a cycling company that specializes in scenic mountain biking tours. The popular excursions are held at the Grand Canyon and are designed for the seasoned cyclist... MORE
Glacial Picnic Excursions
Glacial Picnic Excursions
The Four Seasons Whistler Offers a Heli-Picnic of a Lifetime
Those who want to add more excitement to their food experience can enjoy a heli-picnic courtesy of the Four Seasons Whistler. For some extra cash, guests will be flown down to the Pemberton... MORE
Extreme Polar Excursions
Extreme Polar Excursions
These Arctic Tours Will Test Your Ability to Endure
The arctic tours offered by GA Adventures are not for the faint of heart. Described as “perpetual winter, endless wonder,” the arctic is a location that requires unwavering commitment... MORE

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