Dixons and Carphone Warhouse Introduce Smart Tech Departments
Vasiliki Marapas — June 3, 2014 — Tech
References: dixonsretail & retail-week
UK electronic goods retailer Dixons and Carphone Warehouse have teamed up to introduce Smart Tech departments, a specially commissioned branch intended to highlight connectivity products. Recognizing that products with the ability to connect to multiple interfaces are becoming more prevalent in everyday life was a driving force in the department's creation.
Dave Ward, Head of Innovation at Dixons, hopes that the specialized departments will open consumers' eyes to new possibilities in the tech world. The departments are made up of four categories -- smart gadgets, smart heart and fitness, smart watches and smart home.
Examples of featured products in each category are things like golf swing motion sensors, blood pressure monitors and music streaming devices that can be operated from a smartphone or tablet.
Dave Ward, Head of Innovation at Dixons, hopes that the specialized departments will open consumers' eyes to new possibilities in the tech world. The departments are made up of four categories -- smart gadgets, smart heart and fitness, smart watches and smart home.
Examples of featured products in each category are things like golf swing motion sensors, blood pressure monitors and music streaming devices that can be operated from a smartphone or tablet.
Trend Themes
1. Connective Technology Products - The trend towards connective technology products highlights a disruptive opportunity for companies to specialize in creating new platforms for these devices to operate on.
2. Smart Home Devices - The introduction of the Smart Tech department emphasizes a disruptive opportunity for manufacturers to produce new smart home devices that work seamlessly with each other.
3. Smart Wearable Technology - The Smart Tech department's inclusion of smart watches and heart and fitness devices underscores a disruptive opportunity for companies to innovate in the smart wearable space.
Industry Implications
1. Consumer Electronics Industry - The introduction of the Smart Tech department highlights a disruptive opportunity for consumer electronics companies to specialize in creating devices that can connect to multiple interfaces.
2. Health and Fitness Industry - The Smart Tech department's inclusion of health and fitness devices suggests a disruptive opportunity for companies to innovate in the development of smart, connected health and fitness products.
3. Smart Home Industry - The trend towards smart home devices highlights a disruptive opportunity for companies to specialize in creating platforms and devices that can connect and operate together seamlessly.
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