Brands use innovative packaging to breathe life into hard-to-update foods
Implications - Tackling the issue of marketing products that are largely stagnant, updating packaging for produce is a way brands have been able to reinvigorate interest in the good. Because packaging itself isn't the norm when it comes to much of the fresh produce market, any shift in this direction helps companies stand out on the shelf.
Trend Themes
1. Minimalist Packaging - Brands are creating ultra-minimalist label designs that allow for the product itself to be the artwork, leading to new opportunities for reduction in packaging waste.
2. Eco-friendly Packaging - Innovative packaging solutions, such as using pest plants for packaging or reducing packaging to necessary product information, reflect a growing consumer demand for more sustainable packaging options.
3. Organic Branding Identities - Designers are creating branding identities for organic food companies that emphasize simplicity and focus on the product, offering new opportunities for creating a strong visual identity through thoughtful design.
Industry Implications
1. Food and Beverage Packaging - Packaging design trends are shaping the food and beverage industry, offering new opportunities for companies to differentiate their products and appeal to consumers through unique, innovative marketing materials.
2. Sustainable Packaging - Consumer and regulatory demand for sustainable packaging options is driving innovation in the industry, offering opportunities for businesses to create eco-friendly alternatives while reducing environmental impact and appealing to conscientious consumers.
3. Organic Produce - Companies offering organic produce and other eco-friendly options can leverage these packaging trends to enhance their brand identity and appeal to consumers who are looking for ethical and sustainable food choices.
