Consumers turn to infused products as a way to control flavor
Implications - Infused products, and even products that facilitate infusion, appeal to consumers who wish to strike a balance between health and flavor. Offering a sense of control both in terms of health and taste, this shift puts consumers in control of what they eat, speaking to a desire to remain healthy without sacrificing basic preferences with edibles.
Trend Themes
1. Infusion Innovation - Innovative companies are creating new products for flavor infusion such as fruit-infused ice makers, built-in infuser mugs, and flavor-infusing jugs
2. On-the-go Infusion - Consumers are looking for convenience with products such as brewing water bottles and spinning alcohol infusers
3. Herb Infuser Designs - Creative designs for herb infusers such as vegetable-shaped and meat-mimicking pods enhance the cooking experience
Industry Implications
1. Kitchen Appliance Industry - Companies can create innovative kitchen appliances such as ice ball makers, jug beverage dispensers, and herb infusers.
2. Beverage Industry - The infusion trend can be leveraged for creating new beverage products with natural flavoring
3. Tea and Coffee Industry - Infuser mugs and brewing bottles disrupt the tea and coffee industry by creating new ways for on-the-go infusion
