As Hollywood comedy loses panache, consumers opt for cheap versions of comedy
Implications - The comedy industry spends copious amounts of money each year trying to garner the attention of highly critical consumers both on and offline, but a desire for something less formalized and more grassroots is bringing about a genuine preference for low budget comedic endeavours. Charmed by the quirk of shoddy scenery and poor acting, consumers are consistently becoming disillusioned by Hollywood-centric blockbusters and would prefer seeing actors go for coffee or the struggling comedian perform for fans on Chatroulette.
Trend Themes
1. Grassroots Humor - Consumers are consistently becoming disillusioned by Hollywood-centric blockbusters and are preferring to watch low budget comedic endeavours
2. Homemade Parodies - The popularity of homemade parodies of pop culture media is on the rise as they are cheap to produce and offer a more grassroots feel to their viewers
3. Low Budget Cosplay - Instead of costly, professional-grade costumes, people are creating intentionally cheap cosplays from household items to create hilarious and half-hearted replicas of their favorite characters
Industry Implications
1. Comedy Industry - There is a growing preference for low budget comedic endeavors and grassroots humor among consumers, presenting a shift in the comedy industry and opening up opportunities for fresh, new comedians and comics
2. Entertainment Industry - Homemade parodies and low budget videos have become increasingly common among online content creators, disrupting the traditional entertainment industry and creating new opportunities for amateur filmmakers and content creators
3. Cosplay Industry - The rise of low budget cosplay is challenging the traditional idea of cosplay as expensive and professional. This opens up new opportunities for people to engage in cosplay at lower costs and also challenges the industry to innovate and provide more affordable cosplay options
6 Featured, 50 Examples:
694,545 Total Clicks
Date Range:
Nov 13 — Apr 14
Trending:
Mild
Consumer Insight Topics:
