The commodification of the DIY boom leads to brands adopting the ethos
Implications - As sites like Pinterest and Etsy comodify the concept of DIY products, brands are responding in kind with custom products and services that give a level of discount by requiring that the consumer become part of the manufacturing process. This augmentation of the custom goods market into something that's attainable for the average consumer transitions tailored goods from luxury to average and lures shoppers who are more inclined to do it themselves. This consumer base -- also avidly involved in the online shopping world -- is accustom to the lower price points associated with e-tail and are far more interested in a partial DIY product over one that's in-line with offline costs.
Trend Themes
1. DIY Customization - Commodification of DIY products leads to prices decrease and requires consumer be a part of the manufacturing process.
2. Hands-on Kits - Kits consisting of components for consumers to assemble and create technological products.
3. Non-traditional Textiles - New customized fashion products made from unusual materials like merino wool.
Industry Implications
1. Fashion Industry - Customization is an innovative approach to capturing niche market clients.
2. Electronics Industry - Technology is more accessible and demands hands-on creation to increase technological literacy.
3. Household Products Industry - DIY household/daily use items are a lucrative innovation with a positive environmental impact.
9 Featured, 78 Examples:
797,618 Total Clicks
Date Range:
Nov 13 — Apr 15
Trending:
Warm
Consumer Insight Topics:
