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DIY Discount

The commodification of the DIY boom leads to brands adopting the ethos

Implications - As sites like Pinterest and Etsy comodify the concept of DIY products, brands are responding in kind with custom products and services that give a level of discount by requiring that the consumer become part of the manufacturing process. This augmentation of the custom goods market into something that's attainable for the average consumer transitions tailored goods from luxury to average and lures shoppers who are more inclined to do it themselves. This consumer base -- also avidly involved in the online shopping world -- is accustom to the lower price points associated with e-tail and are far more interested in a partial DIY product over one that's in-line with offline costs.
Trend Themes
1. DIY Customization - Commodification of DIY products leads to prices decrease and requires consumer be a part of the manufacturing process.
2. Hands-on Kits - Kits consisting of components for consumers to assemble and create technological products.
3. Non-traditional Textiles - New customized fashion products made from unusual materials like merino wool.
Industry Implications
1. Fashion Industry - Customization is an innovative approach to capturing niche market clients.
2. Electronics Industry - Technology is more accessible and demands hands-on creation to increase technological literacy.
3. Household Products Industry - DIY household/daily use items are a lucrative innovation with a positive environmental impact.
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
9 Featured, 78 Examples:
797,618 Total Clicks
Date Range:
Nov 13 — Apr 15
Trending:
Warm
Consumer Insight Topics:

Featured Examples

DIY Wearable Tech Kits
DIY Wearable Tech Kits
The WaRPboard Platform by Freescale is Being Demoed at CES 2014
Wearable technology might be gaining a huge following these days, but that doesn’t mean that it is very accessible; that is, unless the WaRPboard Platform has anything to do with it. Currently... MORE
Custom Merino Wool Flats
Custom Merino Wool Flats
The WoolWalker Invites You to Design Your Own Natural Footwear
You should start to follow WoolWalker if you are looking for cozy, customizable footwear made from natural materials. WoolWalker invites you to design your own wool flats. The WoolWalker... MORE
DIY Hearing Aids
DIY Hearing Aids
The 'iHear' Hearing Aid Can Be Programmed and Calibrated By the User
iHear is an invisible hearing aid that allows users to test their hearing levels at home, and calibrate their hearing aid accordingly. The iHear system consists of a test kit, miniature hearing... MORE
DIY Non-Paper Towels
DIY Non-Paper Towels
These DIY Non-Paper Towels Clean Up Spills and Save You Money
These DIY non-paper towels are perfect for drying your hands, cleaning up spills and wiping counters. If you use paper towels for these aforementioned tasks, you’re likely to run out of them... MORE
Chemical-Free Cleaning Cloths
Chemical-Free Cleaning Cloths
PopSugar's DIY Cleaning Wipes Tutorial Cuts Costs and Toxins
If you already have a fresh paper towel roll, liquid dish soap and vinegar in your cupboards at home, you have almost everything you need to make your own DIY cleaning wipes. PopSugar’s eco-... MORE
play_circle_filledDIY Computer Kits
DIY Computer Kits
The Kano Computer Can Be Built By Almost Anybody
Technology is advancing at such a rate that many people feel very out of touch with the parts and assembly of their most-used possessions. The Kano Computer is an intriguing idea that strives to... MORE
Gilded DIY Condiment Holders
Gilded DIY Condiment Holders
The Cupcakes and Cashmere Gold Salt + Pepper Shakers Are Handmade
The Cupcakes and Cashmere DIY Gold Salt + Pepper Shakers post offers a quick and easy way to update one’s kitchen. To begin, writer Emily Schuman advises readers to select plain, white holders... MORE
play_circle_filledBudget-Friendly Custom Jeans
Budget-Friendly Custom Jeans
OriJeans Lets You Design the Perfect Pair of Jeans at a Great Price
OriJeans has come up with the solution to all your jean apprehensions with its new custom jeans development. Produced from made-to-order selvedge denim, these jeans are low priced and for you, by you.... MORE
play_circle_filledDIY Portable Gaming Kits
DIY Portable Gaming Kits
The Darkmatter DIY Portable Gaming Kit is Easy to Assemble
Darkmatter by Techjango is a current Kickstarter project and also the world’s first DIY portable gaming kit using Xbox. Techjango is selling DIY kits for those who want to carry their Xboxes... MORE

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Photo Book DIYs
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Affectionate DIY Boxes
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play_circle_filledDIY Chemo Care Kits
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Vintage Denim Lookbooks
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Bluetooth Hearing Aids
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play_circle_filledSmartphone Compatible Hearing Aids
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Eco-Friendly Interchangeable Shoes
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play_circle_filledClothing-Inspired Musical Instruments
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Wearable Tech Glasses
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60s Fashion-Inspired Tutorials
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Geometrical Pixelated Portraits
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The 3D Kinect Art Portraits are Beautifully Blurred
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Pixelated Gamer Rugs
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play_circle_filledEye-Controlled Computer Mice
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