D. Carota Packaging Embodies the Image of its Healthy Contents
Amelia Roblin — May 27, 2012 — Life-Stages
References: ashleymwalker
Product wrappers can be used for merchandizing in a number of different ways, occasionally providing pictures of the goods inside or incorporating windows of transparent plastic through which to view them. D. Carota packaging opted for a different strategy that's manifested itself in the modeling of various containers into the shapes of the ingredients inside.
Ashley M. Walker chose the form of the carrot, likely for its iconic appearance and for its reference to the name of the brand. Bags of veggies hold sticks of the nutrient-rich munchie and feature a patterned green ink to look like its leaves above ground. Bottles of fruit and vegetable juices are animated with the slender image of the root foods, complementing the silhouette of D. Carota packaging.
Ashley M. Walker chose the form of the carrot, likely for its iconic appearance and for its reference to the name of the brand. Bags of veggies hold sticks of the nutrient-rich munchie and feature a patterned green ink to look like its leaves above ground. Bottles of fruit and vegetable juices are animated with the slender image of the root foods, complementing the silhouette of D. Carota packaging.
Trend Themes
1. Branded Packaging - D. Carota's unique approach of modeling their packaging after the product inside creates an opportunity to stand out in a crowded market.
2. Healthy Eating - The emphasis on vegetables and juicing in D. Carota's branding highlights the trend towards healthy eating and presents opportunities for companies to tap into this market.
3. Sustainable Packaging - D. Carota's use of reusable and biodegradable materials in their packaging addresses the trend towards sustainability and presents opportunities for companies to reduce their environmental impact.
Industry Implications
1. Food and Beverage - D. Carota's emphasis on healthy vegetables and juices make this a trend applicable to the food and beverage industry.
2. Packaging - D. Carota's unique approach to packaging creates opportunities for innovation and disruption within the packaging industry.
3. Sustainability - D. Carota's use of biodegradable and eco-friendly materials presents opportunities for companies within the sustainability industry to reduce environmental harm.
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