Fruit-infused alcohol satiates a need for healthy living through adult habits
Implications - As nutritional urgency expands due to more prominent health issues, consumers are turning to altered sources of indulgence to make healthy living more convenient. Seeking nutritional benefits without sacrificing personal extravagances, adult consumers are turning to alcoholic beverages that incorporate citrus fruits and juices, combining nutrients with the desire to maintain a comfortable, mature lifestyle.
Trend Themes
1. Fruit-infused Alcohol - Opportunity to create nutritious yet indulgent alcoholic beverages by incorporating citrus fruits and juices into the mix.
2. DIY Booze-infused Snacks - Opportunity to create snack-sized drinks that serve as cocktails with a dual purpose and offer a fun, innovative twist to traditional cocktails.
3. Worldly Cocktails - Opportunity to create cocktails that feature ingredients from around the globe and offer a unique and exotic drinking experience for customers.
Industry Implications
1. Beverage Industry - Incorporating fruits, unique ingredients, and exotic flavors into cocktails presents opportunities for innovation in the industry and offers a broader range of options for consumers.
2. Hospitality Industry - Creating unique, inventive cocktails for guests can enhance their overall experience and differentiate establishments in a crowded market.
3. Food Industry - Incorporating citrus fruits and juices into foods and snacks is a healthy and convenient way to meet consumers' nutritional needs while still indulging their desire for personal extravagances like alcohol.
