Star Brasil Embodies the Essence of the South American Nation
Amelia Roblin — October 8, 2013 — Marketing
References: behance.net & packagingoftheworld
The designers of Star Brasil packaging have not indicated exactly what the vessel is intended to hold, but it's obvious that the most important aspect of the item is precisely how it looks. Alexandra Ghioc worked with Radu Carnariu to come up with a concept that's Brazilian through and through.
The shape of the frosted glass bottle was influenced by that of traditional Caxixi containers; meanwhile the geometric surface treatment of Star Brasil packaging recreates the diamond shape from the country's flag. The label has been made to fit within that rhombus, enclosing a circle that also emulates the design of the national emblem. Illustrations are scattered in mosaic form all over the sticker, referencing symbols of the country with a technique that copies an old artistic one.
The shape of the frosted glass bottle was influenced by that of traditional Caxixi containers; meanwhile the geometric surface treatment of Star Brasil packaging recreates the diamond shape from the country's flag. The label has been made to fit within that rhombus, enclosing a circle that also emulates the design of the national emblem. Illustrations are scattered in mosaic form all over the sticker, referencing symbols of the country with a technique that copies an old artistic one.
Trend Themes
1. Patriotic Packaging - Creating packaging that celebrates national pride and culture presents an opportunity to appeal to consumers' emotional connections with their country.
2. Geometric Design - Incorporating geometric shapes and patterns into product design can create a visually striking and recognizable aesthetic for a brand or product line.
3. Mosaic Artistry - Using mosaic design techniques in packaging and branding can create a unique and memorable visual identity for a product or brand.
Industry Implications
1. Beverage - Patriotic packaging and distinctive design elements could be particularly effective in the beverage industry, where emotion and aesthetic appeal can be important factors in purchasing decisions.
2. Tourism - Tourism organizations could leverage patriotic packaging and mosaic artistry to create unique and memorable souvenirs for visitors looking to bring a piece of their travel experience home.
3. Fashion - Geometric and mosaic design elements could be incorporated into fashion product packaging and branding to create distinctive and recognizable identities for apparel and accessory lines.
3.8
Score
Popularity
Activity
Freshness
