Previously expensive eco alternatives get an affordable overhaul for the masses
Implications - Eco alternatives are often associated with a higher price tag, but a variety of companies are expanding green offerings into the mass market with designs that are priced to suit any income bracket. As the eco movement becomes further ingrained in Western culture and consumers desire more than ever to become part of the trendy green movement, affordable eco innovations are allowing consumers on a budget to get involved, while also reinforcing that there are no reasons left not to adopt a lower impact lifestyle.
Trend Themes
1. Affordable Eco Innovations - Companies are expanding green offerings into the mass market with designs that are priced to suit any income bracket.
2. DIY Home Decor - DIY items, such as the Flamingo Toes 'Silverware Mirror,' allow users to infuse their own personality into the design and create unique items on the cheap.
3. Sustainable Design for Disaster Resistance - Designers are creating affordable solutions to address natural disasters, such as Sustainable.TO's Hurricane-Proof Design for areas affected by Hurricane Sandy.
Industry Implications
1. Green Living - Companies that specialize in eco-friendly alternatives and devices, from coffee cups to cookstoves.
2. Furniture Retailers - Furniture makers who use recycled materials, such as the Karton Group, to create low-cost, easy-to-assemble furniture.
3. Architectural Design and Disaster Relief - Architectural design firms focused on disaster relief and creating sustainable, affordable housing solutions for disaster-prone areas.
9 Featured, 81 Examples:
1,786,035 Total Clicks
Date Range:
Nov 11 — Sep 14
Trending:
Warm
Consumer Insight Topics:
