Jam Jar Wine Packaging Assumes a Nostalgic and Congenial Image
Amelia Roblin — June 3, 2012 — Lifestyle
References: jamjarwine & thedieline
There are many different sorts of occasions that call for a lovely glass of vino, and Jam Jar wine packaging and the beverage's brand identity assert this product as the go-to for a pleasant evening at home. Cape Classics serves up this sweet shiraz and moscato under a delightfully domestic name, and in-house creative director Katie McCabe has matched it with a charming patterned label.
A retro motif of circles, dots and cinched diamonds covers the display stands, the six-pack boxes as well as the neck and cap sheaths of each bottle. A ripe red and a cyan blue have made for deliciously vibrant color choices and add to the cute visual quality of Jam Jar wine packaging.
A retro motif of circles, dots and cinched diamonds covers the display stands, the six-pack boxes as well as the neck and cap sheaths of each bottle. A ripe red and a cyan blue have made for deliciously vibrant color choices and add to the cute visual quality of Jam Jar wine packaging.
Trend Themes
1. Vintage Wine Packaging - Opportunity for disruptive innovation in creating nostalgic and visually appealing wine packaging designs.
2. Retro Patterns - Opportunity for disruptive innovation in incorporating retro motifs and patterns in product packaging across industries.
3. Delightfully Domestic Branding - Opportunity for disruptive innovation in building brand identities that evoke feelings of home, comfort, and nostalgia.
Industry Implications
1. Wine and Beverage Packaging - Opportunity for disruptive innovation in creating unique and visually appealing packaging designs for wine and beverage products.
2. Graphic Design - Opportunity for disruptive innovation in utilizing retro patterns and motifs in graphic design across various industries.
3. Consumer Goods and Retail - Opportunity for disruptive innovation in building brand identities that connect with consumers through nostalgic and domestic themes.
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