Fruit is being used to flavor unexpected products to create shock appeal
Implications - Once recognized as a healthy, but mundane food form, fruit is being used to shock consumers by being introduced into products that typically rely on more savory flavoring. This creates interest due to the novelty factor, while satiating a need to belong to a behavioral tribe of health-conscious consumers.
Trend Themes
1. Fruit-flavored Products - Fruit is being used to flavor unexpected products to create shock appeal, creating interest due to the novelty factor and targeting health-conscious consumers.
2. Unusual Condiments - Companies are experimenting with new fruit combinations to create unusual condiments, offering consumers something different and unique to add to their meals.
3. Alcohol-infused Snacks - Companies are infusing liquor into snacks to create unique taste experiences, bringing together two delicious favorites into one mouth-watering treat for social gatherings and special occasions.
Industry Implications
1. Food and Beverage - The food and beverage industry can look into creating more fruit-flavored products, experimenting with unusual condiments, and infusing liquor into snacks to target novelty-seeking customers.
2. Packaging and Design - The packaging and design industry can incorporate brightly patterned branding and eye-catching packaging to attract customers and differentiate products in a crowded market.
3. Tourism and Hospitality - The tourism and hospitality industry can look into offering unique food experiences, such as boozy popcorn treats and champagne sorbet cocktails, to attract customers and enhance their experience.
