Soda-flavored food items highlight the new view of pop as an indulgence
Implications - Brands are emerging with bold soda-flavored food items that delight both those looking to abstain from sugary carbonated beverages and pop fans undeterred by health concerns. This new view of soda as a more indulgent refreshment is manifested in its conflation with confectionery treats and signifies the overarching influence of the health and wellness movement on shifting dietary norms.
Workshop Question - What is your #1 product offering right now? How can you imagine it being influenced by the health and wellness movement moving forward?
Trend Themes
1. Soda-flavored Foods - Brands are incorporating the flavors of sodas into a variety of food products to offer consumers new, indulgent refreshments and expand the reach of classic soft drinks.
2. Crossover Flavors - Food companies are exploring new, bold flavor combinations that connect with consumers' nostalgia and sense of novelty to create unique products and experiences.
3. Effervescent Textures - Confectionery companies are experimenting with effervescent textures, bringing the experience of a carbonated soda to candy and chewy snacks.
Industry Implications
1. Food and Beverage - The food and beverage industry is utilizing innovative flavor combinations and textures to offer consumers new experiences and capitalize on nostalgia.
2. Health and Wellness - Companies are redefining indulgence through the health and wellness movement, exploring new ways to add excitement to products while maintaining an emphasis on health and moderation.
3. Fitness and Sports Supplements - Energy supplement companies are offering new soda-flavored products that appeal to consumers' need for quick energy without the negative health effects of soft drinks.
6 Featured, 54 Examples:
93,869 Total Clicks
Date Range:
Apr 16 — Aug 17
Trending:
Mild
Consumer Insight Topics:
