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Pop Preoccupation

Soda-flavored food items highlight the new view of pop as an indulgence

Implications - Brands are emerging with bold soda-flavored food items that delight both those looking to abstain from sugary carbonated beverages and pop fans undeterred by health concerns. This new view of soda as a more indulgent refreshment is manifested in its conflation with confectionery treats and signifies the overarching influence of the health and wellness movement on shifting dietary norms.
Workshop Question - What is your #1 product offering right now? How can you imagine it being influenced by the health and wellness movement moving forward?
Trend Themes
1. Soda-flavored Foods - Brands are incorporating the flavors of sodas into a variety of food products to offer consumers new, indulgent refreshments and expand the reach of classic soft drinks.
2. Crossover Flavors - Food companies are exploring new, bold flavor combinations that connect with consumers' nostalgia and sense of novelty to create unique products and experiences.
3. Effervescent Textures - Confectionery companies are experimenting with effervescent textures, bringing the experience of a carbonated soda to candy and chewy snacks.
Industry Implications
1. Food and Beverage - The food and beverage industry is utilizing innovative flavor combinations and textures to offer consumers new experiences and capitalize on nostalgia.
2. Health and Wellness - Companies are redefining indulgence through the health and wellness movement, exploring new ways to add excitement to products while maintaining an emphasis on health and moderation.
3. Fitness and Sports Supplements - Energy supplement companies are offering new soda-flavored products that appeal to consumers' need for quick energy without the negative health effects of soft drinks.
2.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
93,869 Total Clicks
Date Range:
Apr 16 — Aug 17
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Soda-Infused Dessert Cakes
Soda-Infused Dessert Cakes
The Café Valley Bakery Dr Pepper Cake is Made with 23 Flavors
The Café Valley Bakery Dr Pepper Cake is a dessert cake that’s made by incorporating the famous soda into the recipe to offer the unique experience of the drink in solid format. Reported to... MORE
Soda-Flavored Breakfast Treats
Soda-Flavored Breakfast Treats
These Soda Pop Tarts are Flavored After Favorite Pop Varieties
Pop Tarts are a brand notorious for offering consumers unexpected flavor profiles, and the Soda Pop Tarts are definitely no exception. The latest flavors include Frosted Crush Orange and Frosted A&... MORE
Soda-Flavored Milkshakes
Soda-Flavored Milkshakes
This Dr. Pepper Milkshake is Offered by Burger King
No stranger to serving milkshakes, the Burger King brand has branched out with a new and unusual flavor in the form of Dr. Pepper. Dr. Pepper’s distinct flavor is certainly not for everyone,... MORE
Soda-Flavored Energy Supplements
Soda-Flavored Energy Supplements
The GU Energy Gel Cola Me-Happy Contains Just 100 Calories
Turning to traditional soft drinks for energy can be ineffective for those who are active, so the GU Energy Gel Cola Me-Happy is intended to help you experience the flavor of a soda without the need... MORE
Soda-Infused Ice Creams
Soda-Infused Ice Creams
Ample Hills Creamery Now Serves an Exclusive Root Beer Ice Cream Flavor
The famed New York City ice cream shop Ample Hills Creamery recently began offering an exclusive root beer ice cream flavor at its new High Line location. Created as part of a collaboration with a... MORE
Soda-Flavored Candy Chews
Soda-Flavored Candy Chews
Hi-Chew's 'Fizzies' Boast Real Cola Flavors and an Effervescent Texture
Hi-Chew is expanding its collection of soft, chewy candies with the launch of ‘Fizzies,’ a new kind of soda-flavored candy that has a slightly effervescent texture. These candies... MORE

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