The auto industry doubles down on retiring Boomers
Implications - As Millennials continue to resist the auto industry, companies therein are refocusing their efforts on a more responsive group: Boomers. This group is both affluent and free of dependents, and therefore are great candidates for big-ticket purchases like automobiles. Retro marketing and features that explicitly cater to a Potentialist lifestyle capitalize on these cyclical occurrences.
Workshop Question - What is the next phase of your current customer's life, and how do you fit into it?
Trend Themes
1. Boomer-centric Marketing - Auto companies are targeting affluent and dependent-free Boomers with retro marketing and potentialist lifestyle features.
2. Glamping for Boomers - Baby boomer retirement has led to an increase in luxurious camping options such as Elite Caravans' lavish offerings.
3. Psychedelic Guerrilla Marketing - Artists like Chris Labrooy are creating moving image pieces that utilize pastel colors and graphic curved lines to pay homage to iconic cars like the Volkswagen Beetle.
Industry Implications
1. Automotive Industry - Boomer-centric marketing and retro features provide a disruptive innovation opportunity for automakers.
2. Outdoor Recreation Industry - As more Boomers enter retirement, glamping options like Elite Caravans and Tvan MK5 Off-Road Camper Trailers offer a disruptive opportunity for outdoor recreation companies.
3. Marketing and Advertising Industry - Psychedelic guerrilla marketing like Chris Labrooy's moving image pieces offer a disruptive innovation opportunity for marketing and advertising companies.
4 Featured, 36 Examples:
416,870 Total Clicks
Date Range:
Jan 17 — Aug 17
Trending:
Warm
Consumer Insight Topics:
