Nestle's Snack Mix Packs are Inspired by Its Chocolate Candy Brands
Laura McQuarrie — May 26, 2017 — Lifestyle
References: nestleusa & foodbusinessnews.net
There are plenty of snack mixes that can be store-bought or quickly put together in one's home kitchen, but consumers with a sweet tooth will be especially interested in getting their hands on Nestle's Snack Mix.
At this year's Sweets & Snacks Expo, Nestle introduced its Buncha Crunch Snack Mix and the Raisinets Snack Mix, each of which offers a deconstructed take on some of its signature chocolate candy products. Both sweet and salty snack mixes boast the addition of dry-roasted peanuts and a few additional treats to add flavor, texture and satiety.
This format of offering many different kinds of snacks in a single bag or box is becoming widespread across the snack industry, as many brands know that consumers desire to diversify what they eat as much as possible.
At this year's Sweets & Snacks Expo, Nestle introduced its Buncha Crunch Snack Mix and the Raisinets Snack Mix, each of which offers a deconstructed take on some of its signature chocolate candy products. Both sweet and salty snack mixes boast the addition of dry-roasted peanuts and a few additional treats to add flavor, texture and satiety.
This format of offering many different kinds of snacks in a single bag or box is becoming widespread across the snack industry, as many brands know that consumers desire to diversify what they eat as much as possible.
Trend Themes
1. Deconstructed Snack Mixes - Disruptive innovation opportunity: Create snack mixes inspired by favorite candy brands, offering a unique twist on traditional flavors.
2. Sweet-salty Combinations - Disruptive innovation opportunity: Develop snack mixes that combine the flavors of sweet and salty to appeal to diverse consumer tastes.
3. Convenience Packaging - Disruptive innovation opportunity: Design convenient packaging that allows consumers to enjoy a variety of snacks in one single bag or box.
Industry Implications
1. Snack Food Industry - Disruptive innovation opportunity: Transform the snack food industry by offering unique, deconstructed snack mixes that cater to specific consumer preferences.
2. Confectionery Industry - Disruptive innovation opportunity: Revolutionize the confectionery industry by creating snack mixes inspired by popular chocolate candy brands, providing a new way to enjoy familiar flavors.
3. Packaging Industry - Disruptive innovation opportunity: Drive innovation in the packaging industry by creating convenient and eco-friendly packaging solutions for snack mixes that enhance consumer experience.
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