Hi-Chew Kiwi is the Newest Flavor from the Japanese Candy Company
In the midst of winter, the new Hi-Chew Kiwi flavor is a great way to keep thoughts of tropical summers dancing in one's head. The Japanese candy brand with those signature, chewy treats has recently released a new flavor that mimics both the flavor and experience of eating a ripe, fresh kiwi.
The Hi-Chew Kiwi flavor is about more than just taste. Though made from real fruit juices and purees (giving it the same vibrant color as the unique tropical fruit,) what's most unique about Hi-Chew Kiwi is its texture. Each of the chews are filled with real chia seeds that have the look and texture of kiwi seeds. So, while eating a Hi-Chew Kiwi candy, consumers get a close approximation of the real experience of digging into a kiwi on a summer afternoon — a much needed respite in the middle of February.
The Hi-Chew Kiwi flavor is about more than just taste. Though made from real fruit juices and purees (giving it the same vibrant color as the unique tropical fruit,) what's most unique about Hi-Chew Kiwi is its texture. Each of the chews are filled with real chia seeds that have the look and texture of kiwi seeds. So, while eating a Hi-Chew Kiwi candy, consumers get a close approximation of the real experience of digging into a kiwi on a summer afternoon — a much needed respite in the middle of February.
Trend Themes
1. Fruit-flavored Candies - Opportunity for candy companies to develop innovative flavors that mimic the taste and texture of various fruits.
2. Natural Ingredients - Chance to create candies using real fruit juices and purees, catering to consumer preferences for natural and healthier options.
3. Textural Enhancements - Potential for incorporating unique textures, like chia seeds, into candies to enhance the eating experience.
Industry Implications
1. Candy Manufacturing - Candy companies can explore new flavor combinations and textures to differentiate their products and attract consumers.
2. Confectionery Retail - Retailers can capitalize on the trend of natural candies by offering a wide variety of fruit-flavored options.
3. Health Food Stores - Opportunity for health food stores to market and sell natural candies with real fruit ingredients, appealing to health-conscious customers.
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