Champagne brands cater to modern consumers with unique promotions
Implications - Champagne brands are using brand activations and unique partnerships to cultivate an air of accessibility that balances out their status as luxury brands. This progression highlights the need for all brands to maneuver themselves in order to break free from the constraints of a brand heritage that is so strong it may appear to consumers as unrelatable.
Workshop Question - How can you highlight your brand's dedication to inclusivity?
Trend Themes
1. Accessible Luxury - Champagne brands are using brand activations and unique partnerships to cultivate an air of accessibility that balances out their status as luxury brands.
2. Personalized Champagne Experience - Pop-up experiences and branded suites provide guests with personalized and immersive champagne experiences.
3. Instant Gratification - Champagne brands are teaming up with on-demand delivery services to offer one-hour champagne deliveries.
Industry Implications
1. Hospitality Industry - Champagne suites and in-office champagne buttons present opportunities for luxury hotels and corporate offices.
2. Beverage Industry - Brands can tap into the trend of accessible luxury by creating more affordable, smaller bottles of champagne, as well as partnering with on-demand delivery services.
3. Event Planning Industry - Pop-up experiences and immersive branded events provide opportunities for event planners to create unique and personalized experiences for their clients.
5 Featured, 35 Examples:
211,396 Total Clicks
Date Range:
Apr 17 — Aug 17
Trending:
Warm
Consumer Insight Topics:
