Back Yard Burgers is Putting a Twist on Thanksgiving Dinner
Katherine Pendrill — October 25, 2016 — Lifestyle
References: backyardburgers & qsrmagazine
The Tennessee-based fast food chain Back Yard Burgers recently debuted a seasonal sandwich that offers a clever new take on the traditional Thanksgiving dinner. Combining both sweet and savory ingredients, this festive dish is the perfect way for consumers to get into the holiday spirit.
The new Autumn Turkey Burger from Back Yard Burgers consists of third pound, all-white meat turkey patty made from Jenny-O ground turkey. The patty is then topped with a zesty orange cranberry sauce, herbed mayo and a slice of white cheddar cheese on a toasted wheat bun.
For those looking for a complete Thanksgiving meal, the chain is also offering a festive Pecan Cobbler and a Turtle Milkshake -- both of which are designed to evoke the spirit of the season.
The new Autumn Turkey Burger from Back Yard Burgers consists of third pound, all-white meat turkey patty made from Jenny-O ground turkey. The patty is then topped with a zesty orange cranberry sauce, herbed mayo and a slice of white cheddar cheese on a toasted wheat bun.
For those looking for a complete Thanksgiving meal, the chain is also offering a festive Pecan Cobbler and a Turtle Milkshake -- both of which are designed to evoke the spirit of the season.
Trend Themes
1. Holiday-inspired Fast Food - Fast food chains can capitalize on seasonal events by introducing menu items that offer a unique take on traditional holiday dishes.
2. Savory-sweet Combinations - Conventional sweet dishes can be transformed into unique and flavorful meals by combining them with savory ingredients.
3. Ready-made Thanksgiving Meals - Fast food chains can capture the attention of time-pressed consumers by offering ready-made Thanksgiving meals that can be easily and quickly ordered.
Industry Implications
1. Fast Food - Fast food chains can diversify their menus and increase consumer choice by introducing seasonal and festive dishes.
2. Foodservice - Restaurants and cafes can promote holiday-themed meals and desserts to draw in consumers who are looking to indulge in seasonal treats.
3. Consumer Packaged Goods - Food manufacturers can develop seasonal products that evoke the flavors and aromas of popular holiday dishes, like turkey and cranberry sauce, to target consumers celebrating festive occasions.
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