These Pop Tarts are Infused with Frosted Pumpkin Pie Flavor
References: kelloggs & brandeating
In the spirit of fall, Kellogg's has release an all-new Pop Tarts flavor inspired by the infamous pumpkin pie that so many people enjoy during the October and November months. The flavors are incorporated in both the filling and toppings of these autumnal breakfast pastries.
The Frosted Pumpkin Pie Pop Tarts feature ingredients reminiscent of the popular gourd dessert incorporated into the iconic Pop Tart breakfast strudels. The filling is made with pumpkin puree topped with aromatic spices such as nutmeg, cloves and cinnamon. The filling is surrounded by Pop Tarts' famous flakey pastry, that acts as the pie crust, and topped with a layer of vanilla frosting and yellow, brown, red and orange sprinkle decorations.
The Frosted Pumpkin Pie Pop Tarts feature ingredients reminiscent of the popular gourd dessert incorporated into the iconic Pop Tart breakfast strudels. The filling is made with pumpkin puree topped with aromatic spices such as nutmeg, cloves and cinnamon. The filling is surrounded by Pop Tarts' famous flakey pastry, that acts as the pie crust, and topped with a layer of vanilla frosting and yellow, brown, red and orange sprinkle decorations.
Trend Themes
1. Autumnal Flavored Foods - There is an opportunity for other food companies to create seasonal flavors and diversify their product offerings.
2. Innovative Pastry Packaging - Brands could innovate on packaging design or development to ensure that customers can comfortably take pastries on-the-go, and keep them fresh throughout the day.
3. Comfort Food Revamp - Comfort food companies have the chance to modernize and twist classic recipes for their customers inclined towards nostalgic items.
Industry Implications
1. Food and Beverage - This release by Kellogg's presents a chance for other players in the food industry to develop their own fall-themed products.
2. Packaging - There is an opportunity for packaging companies to come up with new solutions, for example, airtight packaging that can preserve pastries' crispiness and freshness on-the-go.
3. Comfort Foods - This Pop Tart release provides ideas and inspiration for companies that want to innovate within the comfort foods industry.
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