Serene garden lounges serve as a backdrop for spirits activations
Implications - Spirits and champagne brands are leveraging the desire for tranquil moments of escapism during everyday life by activating with garden-inspired venues brimming with fresh floral arrangements. This progression highlights the new role of direct-to-consumer marketing in articulating the messaging of a lifestyle vision of the brand in an accessible yet aspirational way.
Workshop Question - How can your brand use direct-to-consumer marketing to highlight the aspirational lifestyle elements of the product in an accessible way?
Trend Themes
1. Garden-themed Pop-ups - Alcohol brands are leveraging garden-inspired venues to create tranquil moments of escapism, highlighting the role of direct-to-consumer marketing to articulate a brand's lifestyle vision in an accessible yet aspirational way.
2. Ar-enabled Wine Labels - Wine brands are using augmented reality to appeal to young audiences by bringing dynamic wine bottle labels to life, especially by telling real and authentic stories behind the brand.
3. Sensory Cocktail Tastings - Pop-up events are featuring multi-sensory elements that are immersing event attendees in experience-driven tastings, offering a new way of thinking when it comes to selecting what to drink.
Industry Implications
1. Alcohol Brands - Alcohol brands can leverage garden-inspired pop-up events to create a memorable brand-customer relationship and story through sensory design and lifestyle messaging.
2. AR Developers - AR enabled wine labels have the potential to become a new advertising platform for AR developers, opening up new avenues for dynamic and interactive storytelling with authentic elements of brand history and culture.
3. Event Planning - Sensory cocktail tastings and other unique immersive and experiential events can be leveraged by event planning companies as a tool to create out-of-the-box experiences for brands and its customers.
7 Featured, 60 Examples:
746,729 Total Clicks
Date Range:
Aug 15 — Jan 18
Trending:
Warm
Consumer Insight Topics:
