Pre-Assembled Sandwich Kits are Now Being Marketed to Adults
Implications - Brands are evoking the nostalgia associated with pre-assembled lunches to offer more sophisticated, adult-friendly versions of sandwich and wrap kits. This diversification of pre-made packaged food items conjoins consumers' familiar past habits, with the convenience they require as they balance modern work-life priorities.
Workshop Question - How can your brand play on nostalgic sensibilities, while simultaneously appealing to consumers' contemporary lifestyles?
Trend Themes
1. Adult-friendly Pre-made Meal Kits - The nostalgia associated with pre-made lunches is being evoked to offer adult-friendly versions of sandwich and wrap kits, combining past habits with modern convenience.
2. Grab-and-go Meal Kits - There is a growing demand for quick and easy, well-balanced meal options that can be enjoyed on the go.
3. Simplified Meal Preparation Kits - Consumers are seeking meal kits that are easy to prepare and simplify time-consuming processes like chopping and slicing ingredients.
Industry Implications
1. Food and Beverage - The food and beverage industry is expanding and innovating pre-made meal kits to cater to a busy and convenience-seeking consumer demographic.
2. Packaging - Companies are exploring innovative packaging designs that make transportation of pre-made meal kits easier and eco-friendly.
3. Retail - Retailers are expanding their product offerings to include a wide range of pre-made meal kits to cater to busy and convenience-seeking consumers.
