Baskin-Robbins' Trick Oreo Treat Dark Ice Cream Celebrates Halloween
Katherine Pendrill — October 19, 2016 — Lifestyle
References: twitter & brandeating
With Halloween just weeks away, Baskin-Robbins has debuted a spooky new ice cream flavor dubbed Trick Oreo Treat Dark ice cream. The new ice cream flavor joins the chain's other Halloween-inspired offerings, which include a Polar Pizza and two different ice cream cakes.
The new Trick Oreo Treat Dark ice cream flavor consists of chocolate ice cream stuffed with orange creme-filled Oreo cookies, pieces of Baby Ruth and Butterfinger bars and a ribbon a dark chocolate fudge. For a special twist on the Halloween flavor, customers can order the ice cream in a cup, cone, milkshake or even as part of a donut ice cream sandwich.
While Halloween is usually associated with candy, this spooky ice cream flavor provides a delicious new way to celebrate the holiday.
The new Trick Oreo Treat Dark ice cream flavor consists of chocolate ice cream stuffed with orange creme-filled Oreo cookies, pieces of Baby Ruth and Butterfinger bars and a ribbon a dark chocolate fudge. For a special twist on the Halloween flavor, customers can order the ice cream in a cup, cone, milkshake or even as part of a donut ice cream sandwich.
While Halloween is usually associated with candy, this spooky ice cream flavor provides a delicious new way to celebrate the holiday.
Trend Themes
1. Halloween-inspired Ice Creams - Baskin-Robbins' Trick Oreo Treat Dark ice cream offers a spooky twist on traditional ice cream flavors, presenting an opportunity for other ice cream brands to create unique and festive flavor combinations for Halloween.
2. Polar Pizza - Baskin-Robbins' offering of a Polar Pizza as part of their Halloween-inspired offerings opens up a trend for other ice cream chains to explore creative and innovative ways to present ice cream in non-traditional formats.
3. Donut Ice Cream Sandwich - The option of having Baskin-Robbins' Trick Oreo Treat Dark ice cream as part of a donut ice cream sandwich highlights the potential for bakeries and dessert shops to combine different treats to create unique and indulgent dessert experiences.
Industry Implications
1. Ice Cream - The introduction of Halloween-inspired ice creams by Baskin-Robbins indicates a potential for other ice cream brands to innovate and create specialty flavors that cater to specific holidays or events.
2. Confectionery - The incorporation of candy pieces like Baby Ruth and Butterfinger bars in Baskin-Robbins' Trick Oreo Treat Dark ice cream presents a chance for confectionery brands to collaborate with ice cream brands to create unique candy-flavored ice creams.
3. Bakery - The use of donuts as a vehicle for ice cream with Baskin-Robbins' donut ice cream sandwich suggests an opportunity for bakeries to explore innovative collaborations with ice cream brands, offering customers delightful and indulgent dessert options.
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