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Prosecco Obsession

Prosecco-flavored sweets offer an alcohol-free bubbly indulgence

Implications - Consumers with a preference for bubbly are embracing prosecco-flavored sweets and treats that provide a feeling of celebration in a more portable format. This shift speaks to the desire to see one's preferred drink of choice be expanded into other elements of a lifestyle in the interest of transforming everyday instances into tiny moments of celebration.
Workshop Question - What experiences associated with moments of celebration can you take inspiration from in terms of the delivery of your product?
Trend Themes
1. Alcohol-infused Confectioneries - Creating alcohol-infused gummies, candies, and frostings can give a sophisticated, adult twist to nostalgic, kid-friendly treats.
2. Prosecco-inspired Snacks and Drinks - Infusing the flavors of Prosecco and other sparkling wines into snacks and drinks can offer consumers a light, refreshing, and portable option to enjoy their favorite celebratory drinks.
3. Fizzy and Fun Desserts - Creating bubbly desserts like boozy floats or sparkling wine ice pops can provide consumers with a fun, unique, and celebratory way to indulge in their sweet-tooth while also satisfying their thirst for bubbly drinks.
Industry Implications
1. Food and Beverage Industry - The food and beverage industry can develop innovative products by incorporating the flavors of alcoholic beverages into a variety of snacks, candies, frostings, and desserts.
2. Packaging Industry - The packaging industry can devise unique packaging designs and materials that can complement and highlight the sophistication and fun of Prosecco-inspired and alcohol-infused products.
3. Hospitality and Event Planning Industry - The hospitality and event planning industry can incorporate Prosecco-inspired snacks and drinks into their catering, menus, and event concepts to offer their clients and guests a light and refreshing way to celebrate any occasion.
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 35 Examples:
62,264 Total Clicks
Date Range:
Jan 16 — Aug 17
Trending:
Average
Consumer Insight Topics:

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