Brands are redesigning essential packaging to cut down on waste
Implications - While protective packaging is an inevitable component of consumption, brands are seeking out inventive designs that reduce waste. This improves brand perception, but also reduces costs and increases the efficiency of the packaging itself. This indicates a slow, but steady shift – from a focus on quick topical fixes where brands and the environment are concerned, to more detail-oriented, long-term thinking.
Workshop Question - How can your brand contribute to simple but long-term fixes in servicing pro-environment causes?
Trend Themes
1. Sustainable Packaging - Brands are seeking to reduce waste and improve brand perception through inventive packaging designs using natural, recyclable materials.
2. Multi-functional Packaging - Innovative designs for packaging products that are multi-functional and cater to the instinctual needs of both humans and animals to reduce waste and cut down on costs.
3. Unboxing Experience - Brands are innovating in the unboxing experience to enable quick and easy use of products, while also focusing on aesthetics and the ability to be repurposed.
Industry Implications
1. Sustainability Industry - Innovations in sustainable packaging are driving the growth of the sustainability industry and the demand for eco-friendly solutions.
2. E-commerce Industry - Innovative packaging designs, such as those catered towards the eCommerce industry, offer waste-reducing solutions that can improve the efficiency and economics of online shopping.
3. Consumer Electronics Industry - The focus on multi-functional and easy-to-use packaging designs in the consumer electronics industry provides compelling opportunities for innovations in product design and packaging solutions.
6 Featured, 54 Examples:
183,044 Total Clicks
Date Range:
Jun 17 — Jun 18
Trending:
Warm
Consumer Insight Topics:
