Ideas
Explore the world's #1 largest database of ideas and innovations, with 471,028 inspiring examples.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,241 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,241 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 471,028 cutting edge ideas.

Theatrical Immersion

Unique theater experiences take on new levels of interactivity

Implications - Consumers seeking more "bang for their buck", especially millennials, are putting more of their budget toward experiences versus products. Standing out in a sea of competing entertainment options are interactive, often exclusive theater experiences that actively involve attendees by providing them with anything from assigned costumes to opportunities to influence the event itself.
Workshop Question - What's unique about the experience your brand offers to consumers? Is it share-worthy, and how could you make it so?
Trend Themes
1. Theatrical Immersion - Brands can offer more immersive experiences through theatrical productions to cater to consumers seeking more experiences over products.
2. Living Theater Experiences - Immersive theater experiences, like 'Seeing You,' which allow for audience engagement and interaction, are disrupting traditional forms of theatre.
3. Interactive Experiences - Interactive experiences that require active participation from attendees, like the Illuminati Ball and Secret Cinema, are becoming increasingly popular among consumers.
Industry Implications
1. Entertainment - Entertainment providers can create immersive experiences and productions to engage customers and provide unique experiences.
2. Hospitality - Hospitality brands can offer exclusive events, like The Illuminati Ball, to enhance customer experiences in their establishments.
3. Marketing - Marketers can create theatrical experiences, like The Path of Beatrice, to generate buzz and excitement around their products or services.
3.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 33 Examples:
72,222 Total Clicks
Date Range:
Aug 17 — Jan 19
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Interactive Illuminati-Themed Excursions
Interactive Illuminati-Themed Excursions
The Illuminati Ball is a Highly Exclusive Luxury Event
Playwright Cynthia von Buhler recently launched the Illuminati Ball, an immersive experience that takes a select few applicants away on a luxurious excursion that’s filled with dark symbolism... MORE
Living Theater Experiences
Living Theater Experiences
'Seeing You' is an Immersive Performance That Engages Audience Members
The newest immersive theater experience from the creators of Sleep No More and Queen of the Night was introduced as ‘Seeing You,’ which promised to invite those in New York City to an &#... MORE
play_circle_filledClaustrophobic Movie Screenings
Claustrophobic Movie Screenings
The World's Most Claustrophobic Cinema Offers a Scary Experience
Horror movies can easily induce fear into its viewers, but the The World’s Most Claustrophobic Cinema is taking this one step further by offering a multi-sensory movie screening in which... MORE
play_circle_filledTheatrical Escape Experiences
Theatrical Escape Experiences
The Path of Beatrice Introduces an Episodic Journey Through the City
Following the success of ‘Paradiso: Chapter 1,’ an immersive, theatrical experience that redefined escape rooms, ‘The Path of Beatrice’ was created as an extension that... MORE
Immersive Film Screenings
Immersive Film Screenings
Secret Cinema Held a Live, Theatrical Showing of Moulin Rouge
Secret Cinema creates both intimate and large-scale live theater events that offer an immersive fusion of film, music, art, theater and dance. Earlier this year, Secret Cinema launched its most... MORE

Related Examples

Film Poster Graphic Apparel
Film Poster Graphic Apparel
KITH's Latest Poetic Justice Collection Celebrates Tupac Shakur
play_circle_filledIntentionally Slow Cinematic Frames
Intentionally Slow Cinematic Frames
The 'Very Slow Movie Player' by is Raspberry Pi-Powered
Designer Brush Exhibits
Designer Brush Exhibits
Bürstenhaus Redecke Showcases Its Products in a Museum
Media-Matching Light Bars
Media-Matching Light Bars
The Philips Hue Play Corresponds Colors to TV Content and More
Voice-Controlled Projectors
Voice-Controlled Projectors
The LG HU85L Projector Responds to Natural Language Commands
play_circle_filled90s Christmas Movie-Inspired Ads
90s Christmas Movie-Inspired Ads
The Home Alone Again with the Google Assistant Ad is Nostalgic
Pop Culture-Referencing NASA Posters
Pop Culture-Referencing NASA Posters
NASA is Photoshopping Its Astronauts in Movie Posters
In-Pool Advertisements
In-Pool Advertisements
Warner Bros Installed a Large Movie Poster Advertisement in a Swimming Pool
3D Hotel Floor Plans
3D Hotel Floor Plans
Viewfinder Releases a Blog Post Spotlighting Designs of Cinematic Hotel Rooms
Inclusive VR Subtitles
Inclusive VR Subtitles
'Theater for All Ears' is Helping More People Enjoy Live Theater
Cruise Ship Broadway Performances
Cruise Ship Broadway Performances
Norwegian Cruise Line's Entertainment Includes Famous Live Acts
Social Photography Workshops
Social Photography Workshops
Gin Brand Beefeater is Launching an Instagram Photography Course
Visual Environment Meters
Visual Environment Meters
The 'Illuminati' Light & Color Meter is for Filmmakers and Photographers
play_circle_filledInteractive Social Cinemas
Interactive Social Cinemas
Cinex Lets You Tweet Live on the Big Screen While Watching a Movie
Playroom-Inspired Cinemas
Playroom-Inspired Cinemas
Cinépolis' Movie Theater for Kids Boasts Playground Equipment
VR Movie Theaters
VR Movie Theaters
The IMAX VR Center Recently Opened in Los Angeles
play_circle_filledInteractive Children's Theaters
Interactive Children's Theaters
Mattel and Village Cinemas' ‘Vjunior' Space Offers Immersive Fun
Animated Movie Sing-Alongs
Animated Movie Sing-Alongs
The Moana Sing-Along Version Will Launch in Theaters Nation-Wide
Ultra-Low Surround Sound Subwoofers
Ultra-Low Surround Sound Subwoofers
The Fluance DB10 Incorporates a Front-Firing Driver
Comedian-Specific Apps
Comedian-Specific Apps
The Louis CK App Features the Comedian's Specials and Tour Info
Revamped Warehouse Theaters
Revamped Warehouse Theaters
Las Vegas' Cockroach Theatre Showcases Local Productions
Monochrome Coffee Labeling
Monochrome Coffee Labeling
This Coffee Brand Offers Somber and Cluttered Packaging
Comprehensive Chinese Amusement Parks
Comprehensive Chinese Amusement Parks
The Wanda Cultural Tourism City is a City-Sized Theme Park
play_circle_filledCinematic Fast Food Campaigns
Cinematic Fast Food Campaigns
The McDonald's Angry Birds Collaboration is Playfully Interactive
Multi-Character Snapchat Lenses
Multi-Character Snapchat Lenses
The 20th Century Fox Snapchat Ads Let Users Picks from Nine X-Men
play_circle_filledInteractive Movie Billboards
Interactive Movie Billboards
Johnny Depp Promotes the 'Through the Looking Glass' Movie Himself
play_circle_filledHarmonious Annual Colors
Harmonious Annual Colors
Pantone's Dual Colors of the Year Are Rose Quartz Pink and Serenity Blue
Mystical Pastry Shop Branding
Mystical Pastry Shop Branding
The Secret Donut Society's Brand Identity Boasts Illuminati Imagery
Fast Food Illuminati Apparel
Fast Food Illuminati Apparel
Shop Jeen's In Pizza We Crust Statement Tee Celebrates Tasty Slices
play_circle_filledWeird Foil Parodies
Weird Foil Parodies
Al Yankovic Makes Fun of the Illuminati and Lorde in his Royals Parody
Parenting Post-It Notes
Parenting Post-It Notes
These Funny Post-It Notes Provide Helpful Tips
Disembodied Hand Sculptures
Disembodied Hand Sculptures
Bruce Nauman's 'Fifteen Pairs of Hands' Exhibit is Truly Stark
Dark Harajuku Girl Graphics
Dark Harajuku Girl Graphics
Anneli Olander Explores Dark Femininity in Her Gothic Lolita Art