The Dairy Queen Treatzza Pizza is Back as a Permanent Menu Option
Michael Hemsworth — May 30, 2017 — Lifestyle
References: brandeating
As 90s nostalgia hits new highs, the Dairy Queen Treatzza Pizza is set to make a reappearance at the ice cream dessert QSR starting on June 26. Featuring a crust that is made from fudge cookie before being topped with the brand's signature soft serve ice cream, the dessert is then topped with candy pieces including Health, Reese's, M&M's or Choco Brownie and a candy drizzle. The dessert is then chopped into eight slices to make it a suitable option for eight people to enjoy over a traditional ice cream cake.
The Dairy Queen Treatzza Pizza was a mainstay menu option in the 90s, but was removed from the menu to the dismay of diehard fans of the dessert. The treat will reappear along with the Misty Slush beverage that will be available in flavors such as Grape, Strawberry-Kiwi, Blue-Raspberry, Cherry and Lemon-Lime.
The Dairy Queen Treatzza Pizza was a mainstay menu option in the 90s, but was removed from the menu to the dismay of diehard fans of the dessert. The treat will reappear along with the Misty Slush beverage that will be available in flavors such as Grape, Strawberry-Kiwi, Blue-Raspberry, Cherry and Lemon-Lime.
Trend Themes
1. Nostalgic Treatzza Pizza - Opportunity for QSRs to bring back nostalgic desserts and capitalize on 90s nostalgia.
2. Signature Soft Serve - Innovative ice cream shops can create customizable desserts using their own signature soft serve ice cream.
3. Revamped Classics - Food brands can reintroduce popular products from the past with new twists to appeal to nostalgic consumers.
Industry Implications
1. Quick-service Restaurants (QSR) - Opportunity for QSRs to revive and reinvent nostalgic desserts to attract customers and boost sales.
2. Ice Cream Shops - Ice cream shops can create unique and customizable desserts using their own signature soft serve ice cream to cater to nostalgic customers.
3. Food Brands - Food brands can bring back popular products from the past with new variations, appealing to consumers seeking nostalgic experiences.
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