Brands who tap micro-influencers for creative establish authenticity
Implications - Millennials have made authenticity a top priority for brands across categories. The new definition of authenticity, however, goes beyond aligning with certain causes and into using the right language. Utilizing micro-influencers to not just serve as the face of a brand, but control the creative, ensures attentive advocacy for younger Millennial groups.
Workshop Question - What is one thing your brand controls internally that could be handed off to external experts? How could this improve your overall image?
Trend Themes
1. Micro-influencers - Brands are utilizing micro-influencers to control creative to ensure attentive advocacy for younger Millennial groups in order to establish authenticity.
2. Meme-inspired Ads - Collaborating with young artists and content creators directly to create memes rather than merely lifting inspiration from them (without credit and/or remuneration) is leading to successful ad campaigns.
3. Diverse and Inclusive Products - Businesses and influencers are advocating for diversity and body positivity, empowering men and women of all sizes and skin tones to feel confident through the products and media they represent.
Industry Implications
1. Fashion Industry - Inclusion of all sizes and empowering plus-size individuals presents a disruptive innovation opportunity in the fashion industry to better represent the majority of the population.
2. Beauty Industry - Diverse and inclusive products that cater to a wider range of skin tones and individual preferences present a disruptive innovation opportunity in the beauty industry.
3. Advertising Industry - Collaborating with young artists and content creators directly to create meme-inspired ads rather than merely lifting inspiration from them (without credit and/or remuneration) presents a disruptive innovation opportunity in the advertising industry.
4 Featured, 36 Examples:
165,964 Total Clicks
Date Range:
Sep 16 — Aug 17
Trending:
Warm
Consumer Insight Topics:
