GU Energy Labs' Newest Product Boasts a Toasted Marshmallow Taste
Laura McQuarrie — July 7, 2017 — Lifestyle
References: guenergy & foodbusinessnews.net
GU Energy Labs recently expanded its assortment of flavored Energy Gel products with a new naturally flavored variety that boasts the taste of Toasted Marshmallow. The slightly sweet Energy Gel is packed to provide 100 easily digestible calories and help the body refuel with carbohydrates, sodium and amino acids, which is essential following periods of high activity.
On its site, GU Energy even shares a recipe for 'Performance Rice Crispies,' which can be made using crisped rice cereal, a small amount of coconut oil and two packets of its Toasted Marshmallow Energy Gel in place of real marshmallows.
Some of the other inventively flavored Energy Gel products from GU Energy include Caramel Macchiato, Gingerade and Salted Watermelon.
On its site, GU Energy even shares a recipe for 'Performance Rice Crispies,' which can be made using crisped rice cereal, a small amount of coconut oil and two packets of its Toasted Marshmallow Energy Gel in place of real marshmallows.
Some of the other inventively flavored Energy Gel products from GU Energy include Caramel Macchiato, Gingerade and Salted Watermelon.
Trend Themes
1. Flavored Energy Gels - The trend of flavored energy gels offers opportunities for product differentiation and targeting specific consumer preferences.
2. Naturally Flavored Products - The trend of naturally flavored energy gels aligns with the growing consumer demand for clean and transparent ingredient lists.
3. Alternative Recipes Using Energy Gels - The trend of creating alternative recipes using energy gels opens up new possibilities for using these products beyond traditional sports nutrition.
Industry Implications
1. Sports Nutrition - The sports nutrition industry can explore innovative ways to develop and market flavored energy gels to cater to athletes' evolving preferences.
2. Food and Beverage - The food and beverage industry can leverage the trend of flavored energy gels to develop new products or expand their existing offerings.
3. Fitness and Wellness - The fitness and wellness industry can incorporate naturally flavored energy gels as part of their product portfolios to meet the needs of health-conscious consumers.
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