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Nostalgic Libation

Spiked retro soda flavors offer the ultimate nostalgic indulgence

Implications - Consumers are embracing drinkable nostalgia in the form of retro sodas spiked for the ultimate escape from "adulting." Also highlighting the desire for familiar flavors in adventurous formats, this progression speaks to the role nostalgia can play in the contemporary pursuit of meaning in everyday experiences such as eating and drinking.
Workshop Question - What elements of nostalgia can you consider incorporating into the experience of your product?
Trend Themes
1. Drinkable Nostalgia - Consumers are embracing nostalgia in the form of retro sodas spiked with alcohol.
2. Fruity Alcoholic Drinks - Alcoholic fruit sodas, such as grape and cherry, are gaining popularity among consumers seeking sweet beverages with a hint of nostalgia.
3. Artisanal Boozy Sodas - Brands are introducing artisanal boozy sodas as a flavorful alternative to beer for health-conscious consumers who prefer lighter, sweeter drinks.
Industry Implications
1. Beverage - The beverage industry can capitalize on the growing trend of nostalgic and fruity alcoholic sodas.
2. Craft Brewing - Craft brewers can incorporate botanicals and natural flavors to create unique alcoholic soda flavors that appeal to adventurous consumers.
3. Marketing and Advertising - Companies can use retro revival concepts, such as the use of old-school glass bottles, to attract older consumers seeking nostalgia and younger consumers drawn to the retro look and feel.
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 40 Examples:
83,798 Total Clicks
Date Range:
Jul 16 — Aug 17
Trending:
Average
Consumer Insight Topics:

Featured Examples

Botanical Alcoholic Sodas
Botanical Alcoholic Sodas
This Alcoholic Root Beer Celebrates Traditional Brewing
Even though the ‘Not Your Father’s Root Beer’ boasts a number of old-fashioned elements, this alcoholic root beer product has been reinvented for the modern age. The product... MORE
Boozy Artisanal Adult Sodas
Boozy Artisanal Adult Sodas
The BEST DAMN Brewing Co. Released Two New Flavored Sodas
The Millennial demographic is reportedly consuming far less beer than generations before them, so brands are responding with products like the BEST DAMN Brewing Co. flavored sodas. Introducing two... MORE
Alcoholic Grape Sodas
Alcoholic Grape Sodas
Henry's Hard Soda Now Makes a Grape Soda with 4.2% Alcohol
The newest addition to MillerCoors’ line of Henry’s Hard Soda revisits a classic childhood comfort—grape soda. The adult soda beverage boasts a grape flavor, “a subtle citrus... MORE
Retro Alcohol-Infused Sodas
Retro Alcohol-Infused Sodas
The Pop Shoppe Has Introduced 2 New Alcoholic Flavors
The revived retro Pop Shoppe soft drinks have taken a hard turn after the company released two new alcohol-infused flavors: Hard Cream Soda and Lime Ricky. The beloved discount pop from the 1970s... MORE
Boozy Cherry Sodas
Boozy Cherry Sodas
Henry's Hard Cherry Cola Adds an Alcoholic Kick to Fruit-Flavored Soda
Henry’s recently expanded its range of spiked sodas with the addition of Henry’s Hard Cherry Cola. Not only does the new drink cater to non-beer drinkers, but it is also meant to appeal... MORE
Flavorful Alcoholic Sodas
Flavorful Alcoholic Sodas
WG Brewing's Boozy New Soft Drinks Provide an Alternative to Beer
Building on the success of its Wild Root Alcoholic Root Beer and Wild Ginger Alcoholic Beer, WG Brewing has added two new alcoholic sodas to its product lineup. By combining the sugary-sweet taste... MORE

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Smiling Mineralized Soda Branding
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Alcoholic Craft Sodas
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The Crooked Beverage Co's Drinks Blend a Malt Base with Real Fruit Juice
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Cactus Juice-Infused Sodas
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Grownup Millennial Sodas
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Healthy Hydration Fruit Waters
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The Robinsons 'Refresh’d' Spring Water with Fruit is Sugar-Free
Canned Bath Salts
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Floral Cocktail Syrups
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Chromatic Soda Branding
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Restored 1920s Bowling Alleys
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Tropical Rum Packaging
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Agua Fresca Popsicles
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These Fresh Summer Popsicles are Made with Latin American Recipes
Conveniently Canned Wines
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play_circle_filledSpontaneous Soda Ads
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Nostalgic Vanilla Ales
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Tasty Mother's Day Giveaways
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Potent Alcoholic Root Beers
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Experimental Beer Beverages
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This Ice Cream Dish Celebrates St. Patrick's Day with Whiskey Flavors
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The Small Town Brewery Offers Adult Root Beer with Lawless Branding
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The Berghoff Rowdy Root Beer is a Nostalgic Cocktail for Adults
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Alcoholic Root Beers
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Alcoholic Health Drinks
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Spiked Fruity Sodas
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Daily's Newest Beverage Line Combines Fruit Flavors, Alcohol and Soda
Spiked Ginger Beers
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The Hollows All Natural Alcoholic Ginger Beer is a Healthier Alternative
Adult Soft Drinks
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Discerning Designated Drivers Will Love Juice Brewery's Hopper