by CHLOE and Black Tap are Collaborating on Elaborate Desserts
Laura McQuarrie — September 23, 2016 — Lifestyle
References: bychefchloe & clearlyveg
Black Tap Craft Burgers & Beer is known for its over-the-top milkshake dessert creations and is now teaming up with 'by CHLOE' to create ultra-decadent vegan milkshakes—marking its first-ever vegan partnership.
The black, white and pink milkshake is made with the coconut-based Chill by CHLOE and is decorated with cupcakes, whipped cream, a lollipop and a generous amount of colorful candy sprinkles. The limited-edition vegan milkshake will appeal to those who like to tackle overindulgent desserts like competitive eaters, as well as a rising number of consumers who are looking for healthy plant-based dessert options.
While Black Tap traditionally uses dairy in the making of its signature shakes, chef and owner Joe Isidori says: "We recognize the need for more vegan options so we're definitely looking to add some more vegetarian and vegan items to our menus."
The black, white and pink milkshake is made with the coconut-based Chill by CHLOE and is decorated with cupcakes, whipped cream, a lollipop and a generous amount of colorful candy sprinkles. The limited-edition vegan milkshake will appeal to those who like to tackle overindulgent desserts like competitive eaters, as well as a rising number of consumers who are looking for healthy plant-based dessert options.
While Black Tap traditionally uses dairy in the making of its signature shakes, chef and owner Joe Isidori says: "We recognize the need for more vegan options so we're definitely looking to add some more vegetarian and vegan items to our menus."
Trend Themes
1. Elaborate Vegan Desserts - There is a growing demand for over-the-top vegan desserts that cater to plant-based lifestyles and offer indulgence.
2. Plant-based Dessert Innovation - Innovation in the creation of plant-based desserts has become a necessity for food brands to stay relevant and appeal to a wider range of consumers.
3. Collaboration for Vegan Options - Collaboration between brands can aid in introducing innovative vegan desserts and offerings to a wider audience, appealing to a growing base of conscious eaters.
Industry Implications
1. Food & Beverage Industry - The food and beverage industry must keep pace with the latest consumer preferences and provide innovative, plant-based, and vegan dessert options.
2. Dessert Industry - The dessert industry should keep up with the market's evolving needs by creating elaborate and innovative plant-based and vegan desserts that cater to a variety of diets.
3. Hospitality Industry - The hospitality industry should emphasize plant-based and vegan dessert options and introduce collaborations to enhance brand innovation and attract a health-conscious consumer base.
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