The culinary industry entices consumers with gamified tech packaging
Implications - Food and beverage brands are introducing gamification into packaging as a means to attract and entertain consumers. This intrigues tech-savvy shoppers, while encouraging the consumer to connect their use of the product with their value of self. This is an effect of the scoring element of gamification.
Workshop Question - If you introduced a component of gamification to your brand's packaging, what kind of game would it be?
Trend Themes
1. Gamification Packaging - Brands are introducing gamification into packaging as a means to attract and entertain consumers.
2. Scannable AR Codes - Confection brands are featuring scannable AR codes on its candy wrappers to unlock mobile games.
3. Interactive QR Codes - Brands are exploring the use of QR codes as a means of helping consumers find out more about a product, its ingredients, promotions, and even contests.
Industry Implications
1. Food and Beverage - The culinary industry is enticed consumers with gamified tech packaging, and built-in drinking games.
2. Toy and Game - Combining chocolates, sweets, and toys in interactive packaging is an opportunity to market to children and young adults.
3. Marketing and Advertising - Scannable AR codes and QR codes provide new opportunities for branding, targeted promotion, and customized messaging.
