Protective parents utilize smart watches with caregiving technology
Implications - Not wanting to hinder the freedom nor risk the safety of their children, parents are opting to arm their offspring with connected timepieces that offer fun engagement while keeping a watchful eye on their whereabouts. Smart watches that connect to parent’s phones demonstrate a shift in younger parents entering the workforce who don’t necessarily have the resources for a babysitter on-call every day, while also being indicative of the natural progression of children’s toys toward technology integration that promote learning and self-reliance.
Workshop Question - What role does your brand play a role in satiating parents' desire to feel confident in their kids' safety?
Trend Themes
1. Wearable Safety Tech - The trend of using smartwatches to track the location of children and seniors, and to receive alerts in case of emergencies is a growing market that presents opportunities for innovation in safety-focused wearables.
2. Age-specific Wearables - The need for targeted tech products that address the specific needs of different consumer demographics is driving the development of niche smartwatches for children and seniors.
3. Teaching Child Watches - Now more than ever, parents are looking for wearable teaching tools to help their kids learn routines and gain a better understanding of how to conduct their lifestyle.
Industry Implications
1. Wearable Technology - The growing market for wearable safety tech and age-specific smartwatches is showing major potential for companies in the wearable technology industry.
2. Childcare - As the trend of younger parents entering the workforce continues, the childcare industry must innovate and adapt to meet the needs of busy families in a tech-heavy world.
3. Consumer Electronics - The need for targeted tech products is driving consumer electronics companies to develop niche smartwatches for specific demographics, opening up opportunities for disruptive innovation.
5 Featured, 40 Examples:
150,218 Total Clicks
Date Range:
Sep 15 — Dec 16
Trending:
Warm
Consumer Insight Topics:
