Millennial parents demonstrate a preference towards aesthetic playsets
Implications - Classic building block toy sets are being revamped with a design-conscious aesthetic to appeal to the growing market of Millennial parents. With an eye for aesthetically pleasing and minimalist design that fits in with their lifestyle aspirations, young parents are increasingly looking towards children’s toys that suit their own personal branding preferences. This movement towards modern architectural and artistic integration within toys speaks to a new demographic of parents not looking to compromise taste.
Workshop Question - How could you better consider the modern family dynamic with your product?
Trend Themes
1. Modern Architectural and Artistic Integration Within Toys - Revamping building block toy sets with a design-conscious aesthetic to appeal to the growing market of Millenial parents who seek aesthetically pleasing and minimalist design that fits in with their lifestyle aspirations.
2. Innovative Connecting Building Block Sets - Creating block sets that allow users to connect pieces through interwoven slots, rather than stackable units, resulting in an infinite variety of structures that can be built in all sorts of shapes and sizes, and even defy gravity.
3. Offline Brain-teasers for Children and Adults - Designing puzzle sets that offer an endless array of offline brainteasers to challenge the mind, suitable for both children and adults alike to play with.
Industry Implications
1. Toy Manufacturing Industry - Incorporating modern architectural and artistic integration into toy design, creating innovative and stimulating toy options.
2. Education and Child Development Industry - Utilizing innovative connecting building block sets to help stimulate the mind and accelerate child development, while also reducing stress and promoting creativity in adults of all ages.
3. Art and Home Decor Industry - Designing elegantly colored block toys that double as beautiful nursery or home decor accents, that can be arranged in a wide variety of compositions and forms, creating striking sculptural art pieces.
5 Featured, 45 Examples:
221,198 Total Clicks
Date Range:
Jul 14 — Dec 16
Trending:
Warm
Consumer Insight Topics:
