Luxury-seeking consumers opt for products encased in glass packaging
Implications - Gaining awareness of the toxic effects of chemicals seeping into their foods, beverages and beauty products, consumers seeking a more premium experience are reaching for items with glass packaging as a safer and, ultimately, chicer alternative. Optimized to fit in well with both eco-conscious and minimalist aesthetics, this shift towards glass containers offers both brands and consumers the opportunity to convey a more premium lifestyle message.
Workshop Question - How does your branding lend itself to your consumer demographic's general aesthetic?
Trend Themes
1. Shift Towards Glass Packaging - Consumers seeking premium experiences are choosing items with glass packaging as a safer and more chic alternative creating an opportunity for brands to promote a more luxurious message.
2. Sustainable Food Packaging - Restaurants like Ancolie are providing sustainable packaging for their take away meals with custom-shaped reusable glass jars that come with added exchange programs to encourage more eco-friendly food options.
3. Herbal-based Skincare - Mullein & Sparrow's herbal-based facial steams offer an alternative to traditional facial care products that are applied on sensitive skin, therefore, opening up opportunities to cater to those with skin sensitivities and allergies.
Industry Implications
1. Packaging Industry - The shift towards glass packaging highlights the growing demand for safer and more premium alternatives for food and beauty items.
2. Sustainable Food Industry - Sustainable packaging for takeout meals offer restaurants the opportunity to provide more eco-friendly food options while reducing the carbon footprint of the food industry.
3. Natural Skincare Industry - Herbal-based skincare products cater to the growing consumer demand for products with natural ingredients and offer opportunities to create skincare lines for those with sensitive skin or allergies.
5 Featured, 44 Examples:
113,609 Total Clicks
Date Range:
Jun 16 — Nov 16
Trending:
Warm
Consumer Insight Topics:
