This Bottled Water Product Shares Fortune Cookie Sayings via QR Code
Laura McQuarrie — April 25, 2017 — Marketing
References: packagingoftheworld
'Fortune Water' is a fun bottled water product that takes inspiration from a new wave of interactive packaging, as well as the sayings that are printed on small slips of paper inside fortune cookies.
As its name suggests, Fortune Water provides fun fortunes, but they are not printed anywhere on the bottle. Instead, consumers must access their unique fortune by scanning a QR code on the front of the bottle. For instance, a bottled water drinker may scan the code to reveal a message such as: "If you have something good in your life, don't let it go!"
Many brands are now exploring the use of QR codes and NFC packaging solutions as a means of helping consumers find out more about a product, its ingredients, origins or a brand's philosophy, as well as promotional details such as current deals, upcoming discounts or even contests.
As its name suggests, Fortune Water provides fun fortunes, but they are not printed anywhere on the bottle. Instead, consumers must access their unique fortune by scanning a QR code on the front of the bottle. For instance, a bottled water drinker may scan the code to reveal a message such as: "If you have something good in your life, don't let it go!"
Many brands are now exploring the use of QR codes and NFC packaging solutions as a means of helping consumers find out more about a product, its ingredients, origins or a brand's philosophy, as well as promotional details such as current deals, upcoming discounts or even contests.
Trend Themes
1. Interactive Packaging - Exploring the use of QR codes and NFC packaging solutions to provide interactive experiences and information to consumers.
2. Fortune-telling Marketing - Incorporating fortune-telling elements, such as QR code-accessed messages, to engage consumers and add a fun and unique touch to products.
3. Digital Consumer Engagement - Utilizing QR codes and NFC technology to bridge the gap between physical products and digital experiences, allowing brands to engage with consumers in new and interactive ways.
Industry Implications
1. Food and Beverage - Brands in the food and beverage industry can leverage interactive packaging and fortune-telling marketing techniques to create engaging experiences for consumers and stand out in a crowded market.
2. Retail - Retailers can use QR codes and NFC packaging solutions to provide detailed product information, promotional details, and enhance the overall shopping experience for customers.
3. Advertising and Marketing - The advertising and marketing industry can explore the potential of interactive packaging and digital consumer engagement to create innovative campaigns that capture attention and drive consumer participation.
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