This PEZ Packaging Features Scannable Codes that Unlock Mobile Games
Jana Pijak — December 12, 2016 — Marketing
References: zappar & confectionerynews
Zappar, a popular augmented reality platform teamed up with PEZ for the brand's newest range of AR code product packaging. Featuring scannable AR codes on its candy wrappers, the confection brand allows its consumers to unlock mobile games that correspond with an accompanying PEZ Play app.
Having worked with major brands and franchises like Angry Birds, Hasbro, My Little Pony and Transformers, Zappar creates scannable AR codes that unlock branded content while appealing to young audiences. Appreciative of interactive mobile games and content that is personalized to parallel their interests, these consumers are likely to respond positively to this marketing move by PEZ -- also illustrating the iconic brand's desire to appeal to a new generation of fans.
Having worked with major brands and franchises like Angry Birds, Hasbro, My Little Pony and Transformers, Zappar creates scannable AR codes that unlock branded content while appealing to young audiences. Appreciative of interactive mobile games and content that is personalized to parallel their interests, these consumers are likely to respond positively to this marketing move by PEZ -- also illustrating the iconic brand's desire to appeal to a new generation of fans.
Trend Themes
1. Scannable AR Codes - Brands can incorporate scannable AR codes into their product packaging to provide interactive experiences for consumers.
2. Mobile Game Integration - Integrating mobile games with product packaging allows brands to engage with their target audience in a fun and interactive way.
3. Personalized Content - Offering personalized content through AR codes on packaging can help brands appeal to younger generations and create a strong brand-consumer connection.
Industry Implications
1. Confectionery - The confectionery industry can leverage scannable AR codes on candy packaging to provide unique experiences and increase consumer engagement.
2. Technology - The technology industry can explore opportunities in developing innovative AR code scanning applications and platforms for brands looking to incorporate interactive experiences into their marketing strategies.
3. Entertainment - The entertainment industry can collaborate with brands to create branded mobile games and interactive content, enhancing consumer experiences and brand loyalty.
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