Consumers target sinus issues acutely with inventive inhaler devices
Implications - As consumers look for easily portable solutions to combat sinus issues encountered particularly in overpopulated urban centers, many are opting for reactive devices that can easily be used during transitory periods such as the daily commute. In addition to highlighting the relevance of daily consumer experiences such as the global commute, this shift suggests that individuals are looking for ways to offset the negative impact of pollution that is likely inescapable.
Workshop Question - What's a daily challenge your consumer faces? What's an example of an untapped solution that your brand could own?
Trend Themes
1. Portable and Reactive Sinus Solutions - As consumers look for solutions to combat sinus issues encountered particularly in overpopulated urban centers, the demand for easily portable reactive devices has increased.
2. Personalized Air Filtering Devices - Consumers are looking for personalized solutions to combat allergies and pollution, leading to innovation in personal air-filtering technologies.
3. Natural Remedies for Allergies - As consumers seek more natural relief aids to combat allergies, products such as natural essential oils and roll-on formats are gaining popularity.
Industry Implications
1. Healthcare - The healthcare industry can gain from innovative technologies like the Onzetra Xsail that provides alternatives to oral migraine medication.
2. Consumer Electronics - The consumer electronics industry can invest in developing compact devices like the EarPopper that can relieve clogged ears using nasal pressure.
3. Home Appliances - The home appliance industry can create products such as wearable nasal filters like the 'Super Defense Nasal Filters' from WoodyKnows for personal use.
