The Captain Morgan 'LocoNut' Coconut Rum Shot is Ideal for Summer
Michael Hemsworth — March 27, 2017 — Lifestyle
References: diageo & trndmonitor
Coconut remains a popular flavor and ingredient for many consumers who like the exotic yet simple profile of the food, so the Captain Morgan 'LocoNut' coconut rum shot comes as a new way to enjoy it.
The Captain Morgan 'LocoNut' rum is infused with ample coconut flavor and comes packaged in a bottled that is designed to look like a cracked coconut. This makes the Captain Morgan 'LocoNut' rum a playful addition to a bar and a fun ingredient to utilize when making cocktails.
The Captain Morgan 'LocoNut' coconut rum shot is positioned as a libation that's ideal for enjoying with coconut water that puts a healthy spin on traditionally unhealthy cocktails. This speaks to consumers looking for a way to enjoy drinking without feeling as though they are making an unhealthy choice.
The Captain Morgan 'LocoNut' rum is infused with ample coconut flavor and comes packaged in a bottled that is designed to look like a cracked coconut. This makes the Captain Morgan 'LocoNut' rum a playful addition to a bar and a fun ingredient to utilize when making cocktails.
The Captain Morgan 'LocoNut' coconut rum shot is positioned as a libation that's ideal for enjoying with coconut water that puts a healthy spin on traditionally unhealthy cocktails. This speaks to consumers looking for a way to enjoy drinking without feeling as though they are making an unhealthy choice.
Trend Themes
1. Coconut Infused Liqueurs - The trend of adding coconut flavor to spirits opens up opportunities for innovative product packaging and healthy cocktail options.
2. Playful Bar Additions - The trend of playful and visually appealing liquor bottles can increase product appeal and boost sales.
3. Healthy Twist on Cocktails - The trend of creating cocktails with healthy ingredients like coconut water offers opportunities for a new, health-conscious market segment.
Industry Implications
1. Liquor Industry - The liquor industry can continue to innovate by including more exotic and playful flavors in their products, while also considering health-conscious consumers.
2. Packaging Industry - The packaging industry has the opportunity to create visually appealing and unique liquor bottles that can attract consumers and increase brand recognition.
3. Health and Wellness Industry - The health and wellness industry can partner with liquor companies to create cocktails that incorporate healthy ingredients, such as coconut water.
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