Scientists and 'Novalia' Have Created Screens for Food Labels
Mishal Omar — December 12, 2016 — Marketing
The electronics company Novalia collaborated with researchers from the University of Sheffield to create inexpensive electronic screens for food labels.
The technology comes in the form of printed electronic tracks on packaging material that are powered by an electric-conducting adhesive and batteries. The polymer LED displays feature touch pads, which allow consumers to actually interact with the food labels and discover more about the product. The inexpensive products would provide companies with a way to stand out in a market that is dominated by the use of paper. The Novalia screens have a reciprocal benefit in the form of more information for consumers and a more positive brand perception for the company that uses it.
This Novalia and University of Sheffield project could drastically alter the way in which foods and other products are packaged in the future.
The technology comes in the form of printed electronic tracks on packaging material that are powered by an electric-conducting adhesive and batteries. The polymer LED displays feature touch pads, which allow consumers to actually interact with the food labels and discover more about the product. The inexpensive products would provide companies with a way to stand out in a market that is dominated by the use of paper. The Novalia screens have a reciprocal benefit in the form of more information for consumers and a more positive brand perception for the company that uses it.
This Novalia and University of Sheffield project could drastically alter the way in which foods and other products are packaged in the future.
Trend Themes
1. Electronic Screen Labels - Inexpensive electronic screens for food labels are disrupting the packaging industry and allowing consumers to interact with products.
2. Printed Electronic Tracks - The use of printed electronic tracks on packaging material is revolutionizing the way companies present information about their products.
3. Polymer LED Displays - Polymer LED displays on food labels offer a cost-effective way for brands to differentiate themselves and provide more information to consumers.
Industry Implications
1. Packaging - The packaging industry has an opportunity to incorporate electronic screen labels to enhance product information and consumer engagement.
2. Consumer Goods - Consumer goods companies can benefit from utilizing printed electronic tracks for their product packaging, delivering a unique consumer experience.
3. Advertising and Marketing - The advertising and marketing industry can explore the use of polymer LED displays on food labels to create impactful brand messaging and communication.
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