This Illustrated Chocolate Packaging Differentiates Flavors by Color
Jana Pijak — April 16, 2015 — Lifestyle
References: fortuito.es & thedieline
Fortuito's illustrated chocolate packaging is artistic and maze-like, differentiating flavors by color scheme. The branding concept is designed for Chocolates De Mendaro, a confection brand that features organic and artisanal sweets.
The chocolatier carries three delicious flavors that include strawberry, orange and mint and expresses itself with illustrated chocolate packaging that is almost too beautiful to open. These rich and indulgent chocolates are color-coded according to their ingredients, red being designated to strawberry and green to its mint flavor.
Catching a consumer's eye, this chocolate branding concept is artistic and will appeal to fans of unexpected sweets. The packaging is also reflective of a new marketing tactic that utilizes a hand-crafted aesthetic when appealing to the millennial market.
The chocolatier carries three delicious flavors that include strawberry, orange and mint and expresses itself with illustrated chocolate packaging that is almost too beautiful to open. These rich and indulgent chocolates are color-coded according to their ingredients, red being designated to strawberry and green to its mint flavor.
Catching a consumer's eye, this chocolate branding concept is artistic and will appeal to fans of unexpected sweets. The packaging is also reflective of a new marketing tactic that utilizes a hand-crafted aesthetic when appealing to the millennial market.
Trend Themes
1. Artistic Chocolate Packaging - Artistic and maze-like chocolate packaging that differentiates flavors by color scheme.
2. Color-coded Flavor Differentiation - Using color-coded packaging to differentiate flavors and ingredients.
3. Hand-crafted Aesthetic Marketing - Utilizing a hand-crafted aesthetic in marketing to appeal to the millennial market.
Industry Implications
1. Confectionery - Opportunity for confectionery brands to differentiate their products through artistic and color-coded packaging.
2. Food and Beverage Packaging - Opportunity for packaging companies to create unique and visually appealing packaging for food and beverage products.
3. Marketing and Advertising - Opportunity for marketers to utilize hand-crafted aesthetics to engage with the millennial market.
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