Innato Chocolate Branding Takes the Notion of Visual Identity Literally
Amelia Roblin — January 12, 2015 — Lifestyle
References: infinito.pe & thedieline
When faced with the task of devising a brand identity scheme for some specialized cocoa products, the Romex Group ended up with an image that took this goal intention literally. Not only does the imagery comprise actual words, these strings of letters combine to illustrate the detailed symbol of a fingerprint.
Infinito designed these brown paper bags with phrases that describe the superior qualities of these scrumptious goods. The typeface is loose cursive, and the characters curl around as playfully as the bigger picture does. Apart from some tiny integrated illustrations, Innato chocolate packaging is printed quite simply. Bold stripes of color help the consumer to differentiate the different flavors of the chocolate bars, inviting them to discover for themselves how innately delicious they are.
Infinito designed these brown paper bags with phrases that describe the superior qualities of these scrumptious goods. The typeface is loose cursive, and the characters curl around as playfully as the bigger picture does. Apart from some tiny integrated illustrations, Innato chocolate packaging is printed quite simply. Bold stripes of color help the consumer to differentiate the different flavors of the chocolate bars, inviting them to discover for themselves how innately delicious they are.
Trend Themes
1. Unique Brand Identity - Opportunity for companies to create brand identities that take a literal approach, using visual symbols to showcase their unique qualities.
2. Playful Typography - The use of cursive and playful typography in packaging design can create a sense of whimsy and intrigue, attracting consumer attention.
3. Bold Color Differentiation - Incorporating bold stripes of color in packaging design enables easy differentiation of product flavors, enhancing consumer engagement.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to embrace unique packaging designs that showcase their brand identity and differentiate their products.
2. Graphic Design - Graphic designers can explore the use of playful typography and visual symbols in packaging design, offering innovative solutions to clients.
3. Printing and Packaging - Printing and packaging companies can adopt bold color differentiation techniques to help their clients stand out on store shelves and attract consumers.
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