Consumers are enticed by special edition designer sports equipment
Implications - A symptom of the cultural obsession with fitness, luxury fashion and streetwear brands generally limited to presenting apparel and accessories collections are launching limited edition takes on traditional sports equipment. In addition to reflecting the priorities of the modern consumer and the insistence to communicate this through one's possessions, this progression also highlights the symbolic curation of such objects as a means of coping with the fleeting nature of the digital world.
Workshop Question - In what ways could your brand leverage the desire for exclusivity and "status" among consumer goods?
Trend Themes
1. Luxury Sporting Equipment - Luxury fashion and streetwear brands are launching limited edition collections of traditional sports equipment, presenting an opportunity for high-end designers to tap into the sporting goods market.
2. Reconstructed Sports Gear - Artists and designers are using unconventional, luxury materials such as ceramics and leather to reconstruct and elevate classic sports gear, showing an opportunity to create unique and high-end sporting equipment.
3. Symbolic Curation of Sports Gear - The curation of limited edition and designer sports gear represents a cultural obsession with fitness and fashion, and a means of communicating personal identity through one's possessions, paving the way for personalization and customization within the sporting goods market.
Industry Implications
1. Fashion and Retail - Luxury fashion brands are leveraging their recognition and loyal customer bases to expand into the sporting goods market.
2. Design and Manufacturing - Innovative designers and manufacturers can tap into the potential to create unique, high-end sporting goods using unconventional materials.
3. Personalization and Customization - The trend towards personalizing and curating one's possessions opens up opportunities in the sporting goods market for personalized and customized equipment.
8 Featured, 72 Examples:
284,000 Total Clicks
Date Range:
Oct 15 — May 18
Trending:
Warm
Consumer Insight Topics:
