Brands look to reposition products by tapping into adjacent packaging trends
Implications - As a response to the analysis paralysis consumers face in grocery stores when inundated with shelves full of similar-looking products, CPG brands in particular are aiming for cross-categorical applications of their merchandise by incorporating interactive packaging features drawn from adjacent categories. By leveraging insights found outside their immediate category, brands are able to differentiate themselves from competitors and increase consumer awareness through repositioning that requires very little change to the physical products themselves.
Workshop Question - If you were to reposition your brand or product in a completely new direction, what adjacent category would you draw inspiration from?
Trend Themes
1. Interactive Packaging - Brands are incorporating interactive packaging features drawn from adjacent categories to create cross-categorical applications of their merchandise, thereby increasing consumer awareness through repositioning that requires very little change to the physical products themselves.
2. Modern Packaging Designs - Companies are creating modern and chic packaging designs that play on consumers' desire to experience a product's packaging in a way that is exciting and innovative.
3. Unique Packaging Concepts - Companies are creating packaging designs that are unique, unconventional, and outside the traditional norms of a particular food or drink item.
Industry Implications
1. Consumer Packaged Goods - Consumer Packaged Goods brands are aiming for cross-categorical applications of their merchandise with interactive packaging features drawn from adjacent categories.
2. Food and Beverage - Food and beverage companies are creating modern and chic packaging designs that play on consumers' desire to experience a product's packaging in a way that is exciting and innovative.
3. Marketing and Advertising - Marketing and advertising agencies are creating unique food and drink packaging concepts to pay homage to a particular culture while being innovative and exciting.
7 Featured, 63 Examples:
194,110 Total Clicks
Date Range:
Jun 16 — Nov 16
Trending:
Warm
Consumer Insight Topics:
