This Tomato and Watermelon Margarita Breaks From Conventional Citrus
Alyson Wyers — July 1, 2016 — Lifestyle
References: kitchenkonfidence
This unusual tomato and watermelon margarita makes a red and refreshing summertime cocktail. Created by Brandon Matzek from the food blog Kitchen Konfidence, the Watermelon Tomato Margarita recipe is a new take on a classic mixed drink.
Traditionally, a margarita beverage consists of tequila, triple sec and lemon or lime with a salt rim. This watermelon margarita version consists of a melon and tomato juice, tequila, lime juice, simple syrup and kosher salt with a sprig of basil for garnish. The tomato and watermelon combine in a way that is fresh, juice, sweet and tart. This is a far cry from the typical tomato libation, Bloody Marys or caesars.
This summery refreshment is ideal for celebrating Canada Day or the 4th of July.
Traditionally, a margarita beverage consists of tequila, triple sec and lemon or lime with a salt rim. This watermelon margarita version consists of a melon and tomato juice, tequila, lime juice, simple syrup and kosher salt with a sprig of basil for garnish. The tomato and watermelon combine in a way that is fresh, juice, sweet and tart. This is a far cry from the typical tomato libation, Bloody Marys or caesars.
This summery refreshment is ideal for celebrating Canada Day or the 4th of July.
Trend Themes
1. Alternative Margarita Flavors - Opportunity for companies to explore and innovate more alternative flavors and ingredients for the traditional margarita.
2. Fruit and Vegetable Fusion Drinks - An opportunity for companies to create unique and flavorful mixed drinks by combining fruits and vegetables in unconventional ways.
3. Gourmet Cocktail Blogging - An opportunity for bloggers to create recipes for unique cocktails, such as this tomato and watermelon margarita, that are perfect for special occasions and events.
Industry Implications
1. Food and Beverage - Restaurants and bars can incorporate unique flavors and ingredients, like tomato and watermelon, into their cocktail menus to provide unique experiences for their customers.
2. Alcohol - Alcohol companies can experiment with different fruits and vegetables to create unique and refreshing mixed drinks, offering consumers new experiences with traditional drinks.
3. Blogging and Social Media - The popularity of gourmet cocktail blogging and social media means there is a growing audience for unique and flavorful drink recipes that can be shared widely and enjoyed by many.
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