The Godiva Chocolate Brand is Taking on a New Image
Mishal Omar — December 7, 2016 — Lifestyle
References: pearlfisher & thedieline
Godiva chocolates are some of the most well-known and popular on the market, and the company enlisted the creative agency 'Pearlfisher New York' to revamp the chocolate brand's imagery.
Although the brand is highly recognizable and associated with affordable luxury, the people behind Godiva chocolates wanted to create a vision that "stands out as the gold standard on the shelf." The resulting branding uses photography that reveals the various ingredients that the packaging contains – always with a chocolate drizzle and a distinct color. The chocolate packaging is able to offer a look that is elegant and youthful at the same time.
The redesign of some of Godiva's luxury chocolates ensures that the brand is able to maintain its position as a high quality but affordable product in stores.
Although the brand is highly recognizable and associated with affordable luxury, the people behind Godiva chocolates wanted to create a vision that "stands out as the gold standard on the shelf." The resulting branding uses photography that reveals the various ingredients that the packaging contains – always with a chocolate drizzle and a distinct color. The chocolate packaging is able to offer a look that is elegant and youthful at the same time.
The redesign of some of Godiva's luxury chocolates ensures that the brand is able to maintain its position as a high quality but affordable product in stores.
Trend Themes
1. Chocolate Packaging Revamp - Opportunity to create visually appealing and innovative packaging designs for luxury chocolates.
2. Ingredient-revealing Photography - The use of photography to showcase ingredients can differentiate chocolate brands and create a unique selling point.
3. Elegant and Youthful Branding - Creating a brand image that appeals to both older and younger demographics can attract new customers and increase market share.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry can explore creative packaging solutions to enhance the appeal of their products.
2. Advertising and Marketing - Creative agencies specializing in branding and packaging design can offer their expertise in revamping brand imagery.
3. Retail - Retailers can enhance their chocolate product offerings by incorporating visually stunning and innovative packaging designs.
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